Week 4 - New product development (P = Product Part 2)

Question 1

What factors can affect a new product innovation?

Answer 1

Internal - product type, etc

External - rules and regulations

Question 2

Where do new product ideas come from?

Answer 2

• Product Managers
• New Product Departments
• New Product Managers
• New Product Committee

Question 3

Why are sales rep important in creating a new product?

Answer 3

Because they are the frontline, they are closest to customers so they know what consumers want.

Question 4

Can nature inspire new product ideas?

Answer 4

definitely

Question 5

Define Biomimicry?

Answer 5

Mimic nature

Question 6

Imagine designing spring?

Answer 6

look around, everything is created by a genius

we’re not the first ones to produce houses, etc. Other animals have in a more graceful manner (e.g. beehive) = less waste

the kingfisher goes from air to water without making a splash - how?? - Japanese bullet train - more aerodynamic and efficient

shark - no bacteria stick to it because the particles on theri skin - helps medicine

Question 7

Explain Lego Ambassador Program.

Answer 7

lego fans become ambassadors to co-create new products with Lego. and get paid in lego blocks lol.

Question 8

Advertising needed?

Answer 8

it is obsolete because we all can research information online.