Week 4: Health promotion (background, diet, exercise and weight loss) Flashcards
define HP
“Health promotion is the process of enabling people to increase control over, and to improve their health.”
aim of HP
- aim to engage and empower individuals and communities to choose healthy behaviors, and make changes that reduce the risk of developing chronic diseases and other morbidities
making every contact count (MECC)
Making Every Contact Count (MECC) is an approach to behaviour change that utilises the millions of day to day interactions that organisations and individuals have with other people to support them in making positive changes to their physical and mental health and wellbeing.
- MECC enables the opportunistic delivery of consistent and concise healthy lifestyle information and enables individuals to engage in conversations about their health at scale across organisations and populations.
behaviour change models
stages of change- proschaska and diclemente
behaviour change wheel
Stages of change
behaviour change wheel
- Helps us understand behaviour change at the individual, community and population level
- Can be used by clinicians to help identify and address barriers to behaviour change and also used to develop public health interventions
universal approach to HP
aim to reduce risk across the whole population e.g. sugar tax
target approach to HP
aim to identify those most at risk and then tailor messages and approaches to that group or groups e.g. breast feeding initiatives in young mums
The Ottawa Charter- WHO 1986
Health promotion action means:
- Building Healthy Public Policy - joint working across sectors, fiscal and wider policy, recognition of the role of public policy in health
- Creating Supportive Environments - the role of work and leisure, protecting the natural and built environment
- Strengthening community actions - empowering communities, strengthening public participation and access to opportunities
- Developing personal skills - providing access to information and education for health, enhancing life skills and enabling people to make choices and be in control of their health
- Re-orientating health services - health services as health promoting, wider and holistic focus on the individual
- Moving into the future - addressing ecological issues, seeing health as an investment, promoting equity
strategies for health promotion
macrolevel
community development
health communication
Macrolevel
policy, legislation and system change
Community development
- Formal participation in decision making
- Working with community leaders e.g. providing space for meetings and supporting activities
Health communication
info, communication and health education
For health related info and communication to be understood it needs to be:
- Received
- Understood
- Change attitude or belief
- Stimulate behavioural changes
Model for health promotion
Shows top down and bottom up approaches
→ Can be individual or collective, authoritative to negotiated
Prevention is better than a cure
- Healthy population, healthy working population
- Better health reduces the pressures on the NNS, social care and other public services inc. crime, justice and welfare
- Reduced pressured on GPs, hospitals and social care services
- Important part of NHS 10-year long term plan