week 4 Flashcards
It is the value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations and other assets such as patents, trademarks and channel relations.
brand equity
advantages of brand equity
High consumer ___________ and ________
awareness
loyalty
advantages of brand equity
Greater ease in launching brand extensions because of ________________.
high brand credibility
advantages of brand equity
a good defense against ______________________
fierce price competition
advantages of brand equity
________ in being the company’s most enduring ________
belief
asset
It is the main container of
the product.
primary package
It supports the primary
container.
secondary package
Protects the product during
shipment.
shipping package
3 types of packaging
primary package
secondary package
shipping package
what are the purpose of packaging? (3)
- to protect the product
- to enhance the product’s value to the
customer - to stimulate sales
functions of labelling
- it identifies the ________ or _________
product
brand
functions of labelling
- It might _____________ several things about the product.
describe
functions of labelling
- It might promote the product through ______________
attractive graphics
There are ______________ enacted to regulate labelling and protect the public.
numerous laws
There are numerous laws enacted to regulate ________ and protect the public.
labelling
There are numerous laws enacted to regulate labelling and protect the ______.
public
It is also part of packaging and consists
of printed information appearing on or with the package.
labelling
PURPOSE OF PRODUCT SUPPORT SERVICES
Good ____________ ________ is
good for business.
customer service
PURPOSE OF PRODUCT SUPPORT SERVICES
Monitor customer ____________.
complaints
PURPOSE OF PRODUCT SUPPORT SERVICES
_________ strong customer service departments to truly give excellent service
Set up
PURPOSE OF PRODUCT SUPPORT SERVICES
Set up ________ customer service departments to truly give excellent service
strong
