week 3 Flashcards
Individual product decision (5)
product attributes
branding
packaging
labelling
product support services
product attributes (3)
product quality
product features
product style & design
It is the ability of a product to perform
its functions.
product quality
- quality level
- product consistency or conformance
product quality
Features are a competitive tool for differentiating the
company’s product from competitors’ products.
product features
It is process of designing a product’s style and function.
style vs. design
product style & design
brand name and brand mark are called ___________
branding
A ________________ is the element of a brand that
can be vocalized.
Brand Name
A _____________ is the element of a brand that
cannot be vocalized.
Brand Mark
suggest something about a product’s benefits and qualities
brand name selection
easy to pronounce, recognize, and
remember
brand name selection
distinctive
extendable is example of ____________
brand name selection
can be translated easily
brand name selection
capable of registration and legal protection
brand name selection
give the types of brand logos (7)
- monograms (lettermarks)
2.wordmarks (logotypes) - pictorial marks
- abstract logomarks
- mascots
- combination mark
- emblem
