Week 4 Flashcards
1
Q
A customer segment, geographic area, or demography that hasn’t yet purchased a product from a certain brand but is probably interested is known as a potential market
A
Potential Market
2
Q
Prospects who are willing and capable buyers, and have access to a particular market or service
A
Available market
3
Q
A group of potential customers to whom a compony wants to sell its product and services
A
Target market
4
Q
A set of customers or clients who are already using a particular product or service
A
Penetrated market
5
Q
A motivating force that compels actions for its satisfaction.
A
Need
6
Q
A place when two parties can gather to facilitate the exchange of goods and services.
A
Market
