Week 3 Flashcards
a business or marketing statement
convince a customer to purchase a particular product
Value propositon
refers to how you sell your product or services to your customer. you will address the wants and desires of your customers.
Unique Selling proposition (USP)
A sage market identification process that aims to determine the buyers with common need and characteristics
Target market
the total market is divided according to geographical location
Geographic segmentation
Divided based consumers
Demographic segmentation
Divided in terms for customers think and believe
psychological segmentation
divided according to customers behavior pattern as they interact with a compony
behavioral segmentation
customer requirements are the specific characteristics that the customers need from a product or a service
Customer requirements
Intangible thing or product that is not able to be touched but customer can feel the fulfillment
Service requirement
Tangible thing or that can be seen
Output requirements
like a size of arena where the entrepreneurs will play their business
Market Size
