week 4 Flashcards
1
Q
purchase, display, and sales of goods
A
merchandising
2
Q
primary components of proper merchandising (7)
A
- assortment of merchandise
- pricing
- explanation
- grouping
- decor
- lighting
- display
3
Q
scope of funeral mercy (7)
A
- caskets and other burial containers
- outer burial containers
- cremation mercy
- monuments/markers
- burial clothing
- sundry items (register books, flag cases, personalized acknowledgment cards and other stationary items
- general list not exhaustive
4
Q
10 common merch problems in funeral service
A
- operating without a complete knowledge of costs
- buying without a sales objective in mind
- improper coordination of merch
- arranger equipped with inadequate product knowledge
- starting selection room floor to low
- pricing methods encourages the sale of lower value merch
- too many caskets crowded into a display
- ineffective traffic pattern through selection room
- equal display given to all merch
- most expensive unit not high enough in value
5
Q
traditional selection room characteristics (4)
A
- recommended number of caskets
- space per casket
- furniture grouping purpose
- traffic control
6
Q
arrangement of merch (3)
A
- demonstration/educational grouping
- consecutive method (high to low)
- group methods (grouped according to a variety of factors like material, style and price)
7
Q
casket display equipment (3)
A
- distance; from floor to bottom of casket ; 26-30 inches
- church ; church truck
- casket ; casket stand
8
Q
a device upon which caskets are placed, one on top of the other for display or storage
A
casket rack
9
Q
developing sales objectives for FH (3)
A
- evaluate existing market
- examine sales history
- product examination
10
Q
product examination (5)
A
- product availability
- price
- quality of the products offered
- eye appeal
- supplier recommendation
11
Q
types of selection rooms (5)
A
- traditional selection room
- fractional display room
- catalog
- computer
- miniature display
12
Q
number of caskets and space per casket
A
12 minimum/ 30 max
40-60 sq ft per casket
13
Q
merch process? 6
A
- id target return
- caskets with progressive value price relationships
- proper coordination of the merch
- proper pricing of merch
- proper display and coordination of units on floor to facilitate easy value comparison
- presentation of merch to family
14
Q
mech management process (5)
A
- establish vendor relationships
- offer choices
- price clearly and profitability
- create superior merch display
- utilize sale support material
15
Q
supplier will allow the funeral home to order and display merch without being billed for the product
A
consignment
