Week 3: The Human Side of Social Networks Flashcards
What is the primary human motivation for using social networks?
Belongingness
People use social platforms to connect with like-minded individuals and feel part of a community.
How do users express their identity on social networks?
By sharing content that reflects their personality, values, and aspirations
This is part of the motivation for self-expression on social platforms.
What provides users with a sense of approval and self-worth on social platforms?
Likes, comments, and shares
This phenomenon is referred to as social validation.
What motivates users to discover new content on social platforms?
Curiosity and Entertainment
Social platforms serve as spaces for enjoyment and exploration.
What is ‘Social Proof’ in the context of social networks?
The phenomenon where individuals follow the actions of others
Users are more likely to engage with content that others have already interacted with.
What effect does ‘Reciprocity’ have on user engagement?
Users feel more inclined to engage when brands interact positively
An example is brands responding to comments.
What does FOMO stand for, and what does it signify?
Fear of Missing Out
It signifies anxiety arising from the possibility of missing out on an opportunity or experience.
What is a key aspect of building relationships on social platforms?
Authenticity
People value genuine interactions and transparency from brands.
How does personalisation enhance communication on social networks?
Tailored messages resonate more effectively with specific user segments
This approach helps in connecting with the audience.
What is meant by active engagement on social platforms?
Responding to comments, answering questions, and initiating conversations
This shows users that their input matters.
Why is storytelling important in content creation for human connection?
Stories evoke emotions and foster a deeper connection with the audience
Emotional engagement is key in marketing.
What role does visual appeal play in social media content?
High-quality images and videos help capture attention and communicate messages effectively
Visual content is crucial for engagement.
What is User-Generated Content (UGC)?
Content created and shared by users about a brand
Encouraging UGC strengthens community ties.
What ethical considerations should brands keep in mind on social networks?
Respect for privacy and data protection
Additionally, brands should avoid manipulation and focus on inclusivity.
True or False: Authenticity in social media interactions means being real and genuine.
True
Authenticity fosters trust and engagement.
