Week 2: The Why’s, What’s, and How’s of Social Platforms

Question 1

What is the primary reason businesses use social media?

Answer 1

Reach and Engagement

Social platforms allow businesses to access billions of users and various markets.

Question 2

What is a key benefit of social media marketing compared to traditional media?

Answer 2

Cost-Effectiveness

Social media marketing is generally cheaper and offers measurable ROI.

Question 3

How do social platforms enhance brand awareness?

Answer 3

Through storytelling and increasing brand visibility

Platforms provide opportunities to create engaging content.

Question 4

What role does social media play in Customer Relationship Management (CRM)?

Answer 4

Fosters direct interaction and builds trust

Social media allows for immediate communication with customers.

Question 5

What types of insights does social media provide to businesses?

Answer 5

Data Insights

Analytics on customer behavior, preferences, and trends.

Question 6

What are some benefits of social media for users?

Answer 6

• Access to diverse content
• Peer recommendations and social proof
• Convenience in engaging with brands

Users can find educational, entertaining, and informative content.

Question 7

Define social platforms.

Answer 7

Online spaces for users to create, share, and interact with content

They enable businesses to build communities and drive engagement.

Question 8

List the types of social platforms.

Answer 8

• Social Networking Sites
• Content Sharing Platforms
• Microblogging Sites
• Discussion Forums
• Messaging Apps

Examples include Facebook, Instagram, Twitter, Reddit, and WhatsApp.

Question 9

What is a key feature of social platforms?

Answer 9

Algorithm-Driven Feeds

Content is tailored based on user preferences.

Question 10

What tools do platforms like Facebook and LinkedIn offer?

Answer 10

Ad Management Tools

These tools allow businesses to run targeted advertising campaigns.

Question 11

Provide an example of a business use case for social media.

Answer 11

Starbucks uses Instagram for storytelling and user-generated content

Nike combines inspirational videos on YouTube with athlete endorsements.

Question 12

What is a key aspect of creating a social media presence?

Answer 12

Profile Optimisation

Consistent branding, clear CTAs, and professional visuals are essential.

Question 13

What should a content strategy define?

Answer 13

Content pillars

These pillars include promotional, educational, and entertaining content.

Question 14

What is native content?

Answer 14

Content created specifically for the platform

Examples include TikTok videos and LinkedIn posts.

Question 15

What does repurposed content mean?

Answer 15

Adapting existing content for different platforms

An example is turning a blog post into an Instagram carousel.

Question 16

What are common types of paid advertising on social platforms?

Answer 16

• Display ads
• Carousel ads
• Video ads

These formats help businesses reach targeted audiences.

Question 17

What metrics should be monitored for measurement and optimization?

Answer 17

• Reach
• Engagement
• Conversion rate
• CTR

Monitoring these helps assess the effectiveness of campaigns.

Question 18

What is CTR?

Answer 18

Click-Through Rate

The percentage of users who click on a link in a post or ad.

Question 19

True or False: Organic reach refers to content visibility achieved through paid promotion.

Answer 19

False

Organic reach is the number of people who see content without paid promotion.

Question 20

What is user-generated content (UGC)?

Answer 20

Content created by users that features or promotes a brand

This type of content can enhance brand credibility.