Week 2: The Why’s, What’s, and How’s of Social Platforms Flashcards
What is the primary reason businesses use social media?
Reach and Engagement
Social platforms allow businesses to access billions of users and various markets.
What is a key benefit of social media marketing compared to traditional media?
Cost-Effectiveness
Social media marketing is generally cheaper and offers measurable ROI.
How do social platforms enhance brand awareness?
Through storytelling and increasing brand visibility
Platforms provide opportunities to create engaging content.
What role does social media play in Customer Relationship Management (CRM)?
Fosters direct interaction and builds trust
Social media allows for immediate communication with customers.
What types of insights does social media provide to businesses?
Data Insights
Analytics on customer behavior, preferences, and trends.
What are some benefits of social media for users?
- Access to diverse content
- Peer recommendations and social proof
- Convenience in engaging with brands
Users can find educational, entertaining, and informative content.
Define social platforms.
Online spaces for users to create, share, and interact with content
They enable businesses to build communities and drive engagement.
List the types of social platforms.
- Social Networking Sites
- Content Sharing Platforms
- Microblogging Sites
- Discussion Forums
- Messaging Apps
Examples include Facebook, Instagram, Twitter, Reddit, and WhatsApp.
What is a key feature of social platforms?
Algorithm-Driven Feeds
Content is tailored based on user preferences.
What tools do platforms like Facebook and LinkedIn offer?
Ad Management Tools
These tools allow businesses to run targeted advertising campaigns.
Provide an example of a business use case for social media.
Starbucks uses Instagram for storytelling and user-generated content
Nike combines inspirational videos on YouTube with athlete endorsements.
What is a key aspect of creating a social media presence?
Profile Optimisation
Consistent branding, clear CTAs, and professional visuals are essential.
What should a content strategy define?
Content pillars
These pillars include promotional, educational, and entertaining content.
What is native content?
Content created specifically for the platform
Examples include TikTok videos and LinkedIn posts.
What does repurposed content mean?
Adapting existing content for different platforms
An example is turning a blog post into an Instagram carousel.
What are common types of paid advertising on social platforms?
- Display ads
- Carousel ads
- Video ads
These formats help businesses reach targeted audiences.
What metrics should be monitored for measurement and optimization?
- Reach
- Engagement
- Conversion rate
- CTR
Monitoring these helps assess the effectiveness of campaigns.
What is CTR?
Click-Through Rate
The percentage of users who click on a link in a post or ad.
True or False: Organic reach refers to content visibility achieved through paid promotion.
False
Organic reach is the number of people who see content without paid promotion.
What is user-generated content (UGC)?
Content created by users that features or promotes a brand
This type of content can enhance brand credibility.