Week 3, Representation Flashcards
___ informs how you see the world.
Context informs how you see the world.
Representation
The social production of meaning through sign systems.
Semiotics
- Comes out of Structuralism
- Thinking of human culture as a system/the structure of language
- Saussure and Barthes
Sign
Signified
_______
Signifier
Mythologies
- Barthes
- Extends Saussure’s ideas to cultural objects/practices
- Sign systems communicate ideological meaning that reinforces status quo. (big picture meaning).
Ideologies
Common sense systems of belief that we take to be natural.
Myth
Form of representation that works to express or justify dominant values of a culture in a particular historical moment.
Connotative meanings have
ideological impart.
Discourse
- Foucault
- Social knowledge is produced through institutions, by individuals afforded authority to speak/write.
- Power informs what we think we know to be true in our society.
- Knowledge is power.
- Knowledge as authority.
- Institutions produce knowledge that we take as truth because they have power.
Truth does not have to be true, just thought of and acted upon as if it were true.
Regimes of Truth
Langue and Parole
How we use the systems/signs to create meaning.
The relationship between the signifier and the signified is
arbitrary and culturally agreed upon.
Binary Opposition
Things and concepts acquire meaning through what they are NOT.
A myth is not a
naturally given truth.
A myth can produce a
moral panic.