Week 3: Qualitative research and its importance in daily life Flashcards
The ability to obtain the insight from the less obvious, smaller representation of the participants that gives special distinction to qualitative research.
Types of issues or questions effectively addressed by qualitative research
This characteristic drives the complexities of power of the research environment in which both parties –participant and researcher –strive to control what is said and not said in the research process.
participant-researcher relationship
Aside from the research events (i.e. observations, focus groups, etc.), the researcher considers the extent of the research, the intensity of the research, and the authentication of the data to arrive with a meaningful interpretation
Importance of meaning.
Qualitative researchers need particular analytical skills that can meet the demand of the “messy analysis” of qualitative inquiry where other variables contribute to the realities that the researchers receive from the place under investigation.
Skill set required of the researcher.
It is not just the location of a face-to-face group discussion but also the context that is created by way of the heterogeneity or homogeneity of a group’s participant.
Importance of context
The researcher may be guided by written outlines or manuscripts in asking questions during the interview or facilitating a focus-group discussion, but these are just his/her paraphernalia in data collection because he/she is the main instrument.
Researcher as the data gathering instrument
The possibility of multimedia communication can be effective and efficient for qualitative researchers.
Unique capabilities of online and mobile qualitative research
Qualitative researchers analyze the outcomes from their fieldwork (raw data), collating and drawing meaning from the data and between various points of information which are all connected to the research issue or phenomenon
Messy analysis and inductive approach
