Week 3 Intro to rhetoric and art of persuasion Flashcards
1
Q
the art of persuasion includes four canons:
A
delivery
arrangement
style
invention
2
Q
invention
A
what you do when you discover what to say. includes brainstorming, research, discovery, heuristics
3
Q
arrangement/disposition
A
processes and principles organizing communication effectively so audience can receive it in the most optimal way
4
Q
style
A
includes tone, won choice, sentence structure and length, level of formality
5
Q
delivery
A
fouled on getting/keeping audience attain. include voice modulation, appearance and body language
6
Q
3 modes of persuasion
A
ethos, logos, pathos
7
Q
ethos
A
includes appeals to credibility and character of speaker
8
Q
logos
A
concerns content and argument of speech (logic)
9
Q
pathos
A
evokes the emotion and values of the audience
