WEEK 3: HEALTH AND THE MEDIA Flashcards
What are the types of media ?
⇒ Print Media (Heritage media): Newspapers, magazines, journals, books, advertising, posters, brochures
⇒ Electronic media: TV, radio, film, PowerPoint
⇒ Internet and Social media (Open media): Websites, portals, blogs, advertising, Facebook, Twitter
what is framing and what are the two types of framing?
⇒ The media has the capacity to tell us what and how to think about an issue
⇒ Receive limited points of view, therefore not being able to effectively evaluate a situation and make our own judgment
1) Episodic framing: which attributes individual responsibility
¬ Example: Betty Jones and her family of four are braving the elements tonight because the homeless shelter was full. What they’re doing is they’re laying the responsibility on Betty Jones and to a lesser degree her family of four for being in a homeless shelter
1) Thematic framing: which attributes societal responsibility
Example: homeless shelter at 4th and Q was full again tonight because of drastic reductions in city allocations and this situation is taking its toll on families like Betty Jones’. You can see that Betty Jones isn’t responsible but rather the city and the reduction in allocations
what is the percentage of stories that are negative on indigenous australians
⇒ 74% negative, 15% positive, 11% neutral
what is media concentration?
This means that media outlets are controlled by a small number of large corporations
What did gollust and lanz propose about the media and health
They identified that media coverage of health problems is a similar reflection of health issues that are most prominent in society. However, different ‘players’ compete for attention, time and space so that they can define a problem
what is agenda setting?
Developed by McCombs and Shaw in 1972, this is the idea that the media aims to tell the population what to think about an issue.
Reality and media reality comes together for public perception of reality
