week 3 flashcards
innovation is a type of cultural change it is the basis for all cultural change.
any new practice or custom tool or element of technology value or principle of knowledge that becomes widely embraced by a significant number of individuals in a given society
what is invention?
a novel rearrangement or use of preexisting knowledge or technologies
what is discovery
a wholly new technology or knowledge becoming aware of an existing phenomena
what is diffusion?
the spreading of cultural traits over time and geographical space sometimes modified to fit the culture that is borrowing the item for example americanized food
why are cultural traits adopted?
relative advantage(is it better than before) and compatibility( does it fit or can it be made to be compatible with the current culture)
What is religious syncretism?
the blending of different religious traditions
for example catholics in brazil who are also spiritstists
who is dr fritz
spirit of a german dr who died in 1917
who is maricio malgalhaaes
spirit medium of dr fritz