WEEK 3: Crafting Data stories Flashcards
Data storytelling
Is communicating the meaning of a data set with visuals and a narrative that are customized for each particular audience.
3 data storytelling steps
Engage your audience, create compelling visuals, and tell the story in an interesting way.
Engagement
When your audience is engaged, you’re much more likely to connect with them and convince them to see the same story you see.
Create complelling visuals
Visuals should take your audience on a journey of how the data changed over time or highlight the meaning behind the numbers.
interesting narrative
A narrative has a beginning, a middle, and an end. It should connect the data you’ve collected to the project objective and clearly explain important insights from your analysis.
Word clouds
Word clouds are a pretty simple visualization of data. These words are presented in different sizes based on how often they appear in your data set.
To get the response you’re seeking, you’ve got to understand your audience’s point of view.
What role does this audience play?
What is their stake in the project?
What do they hope to get from the data insights I deliver?
To get the key message
You’ll need to take a few steps back and pinpoint only the most useful pieces. Not every piece of data is relevant to the questions you’re trying to answer.
There are many ways to spotlight
write each insight from your analysis on a piece of paper, spread them out, and display them on a whiteboard. Then you examine it.
Try to find ideas or concepts that keep popping up again and again or numbers and words that are repeated often.
Highlight item that look like they’re connecting or group them together on your whiteboard.
Remember to keep your key message clear and concise
Spotlighting
Is scanning through the data to quickly identify the most important insights.
Advice
My advice is to understand the tools that are available to you and know how they work, but never to let those tools overwhelm your story.
Don’t let the way you create something influence what it’s actually saying. People just want to know what you’ve distilled and what new information you’ve found in all the hard work you’ve done.
Dashboard
Is a tool that organizes information from multiple data sets into one central location for tracking, analysis, and simple visualization through tables, charts, and graphs.
Sharing dashboards with others likely means that you’ll lose control of the narrative; in other words, you won’t be there to tell the story of your data and share your key messages.
Reflexion for you Dashboard
Who will be looking at the data ?
What they need from it ?
How often they’ll use it ?
Tableau
A vertical layout adjusts the height.
A horizontal layout resizes the width of the views and objects it contains.
Tableau :
Tiled items are part of a single-layer grid that automatically resizes based on the overall dashboard size.
Floating items can be layered over other objects.