Week 3 (chapter 5) Flashcards
1
Q
The core
A
1)Value proposition: what is it, who is it for, why do they need it, what makes it unique?
2)Differentiation: difficult to imitate, added benefit/ value
3)Target market
2
Q
Market
A
4)Customer segments
5)Marketing channels
6)Distribution channels
7)Revenue Streams
3
Q
Product/Operation management
A
8)Resources
9)Partners
10)Key metrics
11)Cost drivers
4
Q
External environment & financial strategy
A
12)Competitive environment
13)Industry attractiveness
14)Financial strategy
