Week 3 (chapter 4)

Question 1

Prototyping and process

Answer 1

Meaning: process of quickly putting together working models to represent ideas, test various aspects of a design and gather early feedback

Steps :
1) Representing assumptions
2) Testing assumptions
3) Learning and iterating assumptions

Question 2

Fidelity of prototypes

Answer 2

Low:
- Early stage
- quick market survey
High:
- Final stage
- promotion

Question 3

Looks and Works-like

Answer 3

Looks-like:
- appear similar or identical
- without function
Works-like:
- operates like final product
- without appearance

Question 4

Types of prototypes

Answer 4

Paper prototype:
- concept in paper, cardboard, marker and tape
- not for perfection
- allows for flexibility
- cheaper in costs

3-D printing:
- looks-like/ works-like prototypes to share
- potential end manufacturing platform
- opportunities to subcontract

Question 5

Co-creation

Answer 5

Customer Engagement
➢ Process of idea generation and product development
➢ Share unique problems, wishes and aspirations
➢ Building trust and intimacy – guide and shape innovation process

Co‐creation is particularly critical when you are looking to develop an innovation or entrepreneurial offering for an unfamiliar need or market