Week 3: Challenges in the Application of Psychology Knowledge to Practice

Question 1

What is an example of an ineffective campaign?

Answer 1

Swap it - don’t stop it

Only 16% of survey respondents reported any swapping behaviour in the last 6 months

Question 2

What is an example of an effective campaign?

Answer 2

Government campaign promoting spread of coronavirus was highly effective

Question 3

Define generalisability

Answer 3

The extent to which the conclusions drawn from research can be extended to other populations in other settings at other times

Question 4

Define external validity

Answer 4

The extent to which the findings of a study can be generalised to other populations and settings

Question 5

Define ecological validity

Answer 5

The extent to which the conditions of the study mimic real world contexts

Question 6

What does WEIRD stand for?

Answer 6

Western, Educated, Industrialised, Rich, Democratic

Question 7

What percentage of the psychological samples come from countries with only 12% of the worlds population?

Answer 7

96%

Question 8

Does WEIRD imply that research findings are wrong?

Answer 8

No - just that we need to be mindful of limits in generalisability

Question 9

Define underserved communities

Answer 9

Populations that is typically not engaging with the service, and so may therefore have limited access to mental health care, or other positive behaviour change programs

Question 10

What are some suggested solutions for behaviour change interventions?

Answer 10

• Greater representation in basic behavioural science and intervention research and ensuring that studies are adequately powered to detect potential differences by social factors