Week 3 Flashcards

1
Q

What is the supply curve good for?

A

IT is useful for 1) Companies use it to determine how much to produce

2) Government use it to determine taxes ( same as demand as both determine equilibrium in market)
3) has both normative and positive aspects to it.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Which supply curve is the one for Mineral water and ventalitor beds for covid 19 patients

A

1) Supply of mineral water ( as it is easier to produce bottles of water)
2) Supply of ventilator beds for covid 19 patients ( short run, in the long run supply is more elastic.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are some important supply concepts?

A

What is a firm

Technology ! the production function

The firms decision ( how to produce, how much to produce)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is a firm?

A

A social organisation that buys or hires productive inputs, coordinates them into production to produce goods and services and then sells the output.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

In EC102 what will we assume about firms?

A

1) We assume that decision making in the firm is carried out by one agent
2) We will also assume that the firms ( one agent) objective is to maxmise profits ( we are not going to look at the idea that managers have different objectives etc. )

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What does the supply curve give us an answer to for the market of microbrewery beer?

A

‘In a competitive market, if the price of a pint of beer in the UK is P, how many pints of beer will be produced in the UK’

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are profits?

A

The difference between revenue and costs.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are costs here?

A

They are opportunity costs not accounting costs.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Give examples of opportunity costs ?

A

Opportunity costs of a productive factor ( unskilled labour ) is the highest return in alternative use of the factor.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

With returns of opportunity costs, are they always monetary value?

A

No they can be pecuniary e.g. the wage at another job or non-pecuniary e.g. subjective enjoyment of lesuire.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is the profit function and revenue function?

A

Profit (q) = Revenue (q) - Cost(q)

Revenue(q) = p x q

C(q) : cost of producing quanitiy q

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

In the short run lets say you have a microbrewery and prices have changed, what do you have to think about?

A

You have to think about how to respond to price change, you already have paid for the equipment and garage for this year and you cannot buy more, in the next few months

You can only fire or hire more brewers, you are constrained with the tech you have.

So in the short run, everything is fixed expect workers, you only think about how much to produce as this implies how many workers you need

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

In the long run lets say you are opening a microbrewery and you have to think whether it is worth it or not, what else do you think about?

A

Well you know all the factors of production are no longer fixed, so you need to decide how many workers you need, how much equipment you need and space, you are constrained by the technology?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

In the LR opening a microbrewer, how do i determine the costs?

A

How: do i produce in the most efficient way, ( the best combination with avaliable tech and workers)

How much: At expected prices, would i be able to sell.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

In this week what will we learn about Monopoly?

A

Why is it bad, how do monopolies choose how to sell and at what price.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is a monopoly?

A

Monopolies represent an extreme market structure with a single seller ( we assume they are pure monopolies)

They can arise both naturally and through government protection

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

How do Monopolists maxmise profits?

A

They produce a lower quantiity and charging higher prices thana a perfectly competitibe seller, resulting in deadweight loss.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Why are there high barriers to entry in a monopoly?

A

As firms grow larger there average cost of production falls because of EOS. This means exisiting large firms have a cost advantage over new entrants, which maintains their monopoly power. It deters new firmsm from entering the market, because they are not able to compete with exisiitng firms.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What do monopolists choose to maximise profits?

A

Quanitites

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

For a fully competitive firm the price is what and can they sell at a higher price?

A

The price is given by the market

If you sell for more, no one will buy from you

At market price, you can sell any amount you produce

The firm always chooses Quanitity here

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Why is Proift(q) = revenue (q) - C(q)

A

C(q) as the more you produce, the more costly it is and revenue is a function of the quanitity, ( how much you produce will tell you the price)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What is the difference in calculating revenue in a competitive firm and Monopoly?

A

Compeititve firm : Revenue(q) = P X q

Monopoly : Revenue (q) = P(q) x q

The price of the competitive firm is not a function of what you sell, it is given by the market, whereas for Monopoly p(q) is the demand curve, for any amount of q you produce ,what is the price which is determined by demand curve.

In a perfect competitive firm you are so small you don’t affect price but monopoly you do

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Lets say the market for taedongang beer how does the demand curve look like.

A

The demand curve is a decreasing function

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Why is a perfectly competitive firm the demand curve flat horzontially (extreme) ?

A

?//

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

So what is the same about Comeptitive firm and Monopoly?

A

There cost function is the same

Profit (q) = revenue(q) - cost (q)

They use the same technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

To summarise what is the difference between long run and short run?

A

Short run : can only make decisions on some inputs in the production function (labour) . No free entry ( only entreprenuers in the market can trade in the market. )

Long run: Can make decisions about all inputs in the production function ( labour and capital etc) . Free entry ( any entrepreuneur can enter/exit the market)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

What is an example of a monopoly?

A

Beer in north korea by kim

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

For taedongang beer that kim sells what questions as a monopolist should we ask?

A

How many bottles of Taedonnangang beet should i produce? At what price should i sell them?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

The following shows kim ( monopolist) demand curve, the price depends on Q. If kim decides to produce £100 mil of beer what does this imply?

A

This implies that he will be able to get rid of them, only for a particular price which is p(q), which comes from the demand function.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

What do we mean by a simple monopolist?

A

Same as a normal monopolist,

the price is determined by the demand function p(q)

Profit(q) ( profit function of quanity) = TR(q) - C (q)

Revenue(q) = P(q) x q

C (q) : cost of producing quanitity

31
Q

How does the revenue curve look like for a simple monopolist taking account the price alos changes when you change the quantitiy you sell?

A
32
Q

Why is the revenue curve for a simple monopolist that shape?

A

•To sell more output, the monopolist has to lower the price. Lowering price has two opposing effects on total revenue:

  1. Increases how much you can sell, so the firm sells more (“marginal units”) - the demand cuve is downward sloping
  2. The units you sold alreadu anyway when price was shigher, you are still selling now, but selling them for a lower price, implying you are losing some of your revenue.
33
Q

Show graphically the lose in revenue for a simple monopolist?

A
34
Q

Show the diagram graphically of the gain in revenue of the new units sold which were shown on revenue curve of a simple monopolist.

A
35
Q

For which price, will the rectangle be the bigger?

A

TBA

36
Q

So far what have we looked at?

A

So far we have looked at how a simple monopolist selling all the goods at the same price, but there is more sophiscated versions of exceuting monopoly power, called discrminating monopolist.

37
Q

what are the 3 degrees of a discriminating monopolist ?

A

First

Second

Third

38
Q

What is first degree discrminiation?

A

Can charge different prices to different people.

39
Q

What is second degree price discrimination?

A

Sell different quanitites of output at different prices, but eveeryone who buys the same amount of the commodity pays the same price ( costco)

40
Q

What is 3rd degree price discrimination?

A

Can charge different prices depending on a particulat market segement ( e.g. income group, age profile etc)

41
Q

In the textbook how is a simple monopolist diagram showing ( hint it has mc and mr)?

A

Well Marginal cost Mc(q) ( this is the derivative of c with respect to q)

Marginal revenue MR (q) ( this is the derative of R with respect to q

42
Q

Kim asks the question how much Taedongangg bear should he produce, what is the answer?

A

Produce at q where mc=mr

43
Q

How would you show the diagram to the question how much taegdonnagang bear to produce? assuming the mc is fixed ( each bottle you produce you pay 3)

A
44
Q

Why do simple monopolists produce at q wheremc=mr ?

A

If you produce 1 unit at q mR > mc, meaning that there is still additional bottles that can make more revenue, than you pay in order to produce.

If you produce at q where MC>MR then the cost of producing the next year, is greater than the revenue generated, thus this irrational as you are making a lose

45
Q

If kim is a simple monopolist and produces 4 million bottles at price 6 with marginal cost 3 what is the profit?

A

The total revenue would be 6 x4

and cost would be 3 x4 so profit would be

24 - 12 = 12

46
Q

Kim questions whether he can do better as a simple monopolist to make more profits?

A

Yes he can, he can charge different prices for different people, as they have different willinglness to pay.

47
Q

What is the first way Kim, as a simple monopolist) can make more profits ? ( hint first degree)

A

You produce at a point where the MC is higher or equal to the demand, so you charge every person their willingness to pay, instead of a q where mc = mr. at each price there is someone willing to pay, which is higer than MC.

48
Q

How does the profit of a simple monopolist differ from first degree?

A
49
Q

What are problems with first degree price discrimination?

A

Enforcement ( make sure people don’t trade with others)

You need to know peoples willingness to pay.

50
Q

How can kim make profits using second degree price discrmination? e.g. buy a box of 12 bottles of beer for only 20 wan special offer.

If you buy separately iy is 4 won a bottle.

A

As not everyone is going to buy 12 bottles of beer, as some do not drink as much, you can segement these groups into 2, the market of people who buy the offer has its own demand function and those who buy it separately.

thus you can sustain these 2 prices as not everyone will buy bulk, thus you can sustain profits.

51
Q

How can kim make more profits using 3rd degree price discrminiation e.g. Communist party members can buy beer at 3 won per bottle, others have to pay 4 won. ?

A

These 2 different prices give bigger profits than the profit of a simple monopolist

52
Q

What is outsourcing?

A

This is when you get another business or firm to do a certain task within your company.

53
Q

What is so special about doing tasks in house versus outsourcing? 3 things

A

No job insecurity

You can respond quicker to changes in the market

You can build employees to specialise them in certain targets, making the business more valuable.

54
Q

Which of the following statements are true?

A. A monopolist will always sell at a quantity where demand is above the marginal cost curve.

B. A monopolist will always sell at a quantity where demand is equal to the marginal cost curve.

C. A monopolist will always sell at a quantity where demand is below the marginal cost curve.

D. We cannot say whether the quantity the monopolist will sell at is at a level for which demand is above or below the marginal cost curve.

A

A is the answer

( The monopolist always sells at the point in which the marginal revenue curve is equal to the marginal cost curve.

As the marginal revenue is always below the demand curve, the monopoly chooses to sell at a point where the demand curve is above the marginal cost.)

55
Q

Which of the following statements are true?

A. The revenue of a monopolist is always increasing in the quantity produced; you sell more, your revenue increases.

B. The marginal revenue of a monopolist is the addition to revenue that results from an increase of one unit in the quantity sold.

C. The marginal revenue of a monopolist is always negative when the demand is decreasing.

D. A profit maximising monopolist will choose a quantity at the point where the revenue is equal to the marginal cost.

A

B

Why not A The revenue of a monopolist may not be always increasing; this depends on the demand function. Any price increase always implies a trade-off; you sell less so you get less of a revenue, but you increase the revenue on what you sold before and still are selling, as you are now selling at a higher price. As a result, depending on which force is stronger, an increase in the price might lead to a decrease in revenue.

WHY NOT C The marginal revenue is decreasing but still positive up to the point where the revenues curve (the inverted U-shape seen in the lecture) peaks even if the demand function is decreasing.

Why not D there was meant to be marginal revenue.

56
Q

A note on the simple monopolist revenue curve ( the parabola), to calculate marginal revenue, what do you have to find?

A

The derevative of the funciton ie if the Revenue is R(q) = p(q) x q = 40q - 2q^2 the marginal revenue would be MR = 40 -4q

57
Q

What are 3 examples of modern day discrmination?

A

Drip pricing

Steering

Fake special offers ( framing special offers, when in reality they are normal price charged)

58
Q

What is drip pricing?

A

The platform could mislead consumers by showing a low ‘starting price’ for a product, but the platform automatically adds charges before the purchase is finished e.g. rynanir

59
Q

What is steering?

A

occurs when two users receive different product results for the same query e.g. best buy for user A and expensive for user b when they both choose laptops.

60
Q

What do kim and ronald regan represent?

A

Kim represents a centralised economy

Ronald regan represents a decentralised economy ( free market)

61
Q

In a simple monopolist model what is the total surplus?

A

The triangle represents consumer surplus and the bottom rectangle represents the producer surplus

62
Q

How can kim increase his total surplus?

A

He should produce greater than 4 pints of beer, the benefit of doing that would be given by demand, you should keep producing as long as the willingness to pay for the beer is higher than cost of producing another beer. So where D = MC

63
Q

How is the first degree price discrminiation and kim opitmising his total surplus linked?

A

The opitmal surplus is equal to kimms maximal profit as a first degree discrminatiing monopolist.

64
Q

The fact that kim doesn’t produce at optimal total surplus shows what?

A

It shows a deadweight loss to society, from simple monopoly

65
Q

So kim wants to get this maxmium total surplus but can’t so what can help?

A

As i don’t know peoples willingness to pay, perfect competition can help as we would get same result, as we are in a decentralised economy.

66
Q

Consider the following description of the market for Taedonggang beer in North Korea. Kim, the monopolist beer producer, faces a demand curve given by the equation p=100-3q, where p is the price of one bottle and q the quantity of bottles demanded for that price. Kim’s cost of producing q bottles is given by C=4q. Assume that Kim behaves as a simple monopolist.
Choose one or more correct options below.

Select one or more:

a. Kim’s profit maximising price is 55.
b. Kim’s profit maximising quantity is 16.
c. Kim’s maximal profits are 16.
d. It is always better for Kim to increase the price as much as he can.

A

B

As the derative of cost is 4 and the marginal revenue is twice as deep as demand curve so 100 - 3q

100-6q or Revenue = p(q) x q 100 x 3q xq = 100q - 3q^2

thus derative in respect to q is 100 - 6q

equate the two =

100 - 6q = 4

q = 96/6 = 16

We sub this into equation and get price to be

100 - 3(16) = 52

Now to find profits you do

(p -mc)x q

(52-4) x 16 = 768 which is greater than 16 so ONLY B IS CORRECT

67
Q

A. Kim could never make more profits than if he could charge a different price from every customer.

B. It is always better for Kim to be a second-degree discriminating monopolist rather than a third-degree one.

C. If Kim could choose a different price for men and women, we would call him a third-degree discriminating monopolist.

D. If Kim sells two different bottles, one 125ml and the other 250ml, for different prices, then we would call him a second-degree discriminating monopolist.

A

A C and D

68
Q

Which of the following statements about a profit maximising Kim are true?

A. A fall in demand for beer in North Korea will reduce prices but increase Kim’s profit.

B. A fall in demand for beer in North Korea will reduce Kim’s profit.

C. A fall in demand for beer in North Korea will reduce prices and decrease Kim’s profit.

D. A fall in Kim’s marginal cost curve will make Kim produce more bottles and will increase the price he charges.

A

B and C

69
Q

Which of the following statements about a profit maximising Kim are true? (Conitutation)

A. A fall in demand for beer in North Korea will reduce prices but increase Kim’s profit.

B. A fall in demand for beer in North Korea will reduce Kim’s profit.

C. A fall in demand for beer in North Korea will reduce prices and decrease Kim’s profit.

D. A fall in Kim’s marginal cost curve will make Kim produce more bottles and will increase the price he charges.

A

So d is wrong as it would reduce price chatge and increase profits

70
Q

Consider the following description of the market for Taedonggang beer in North Korea. Kim, the monopolist beer producer, faces a demand curve given by the equation p = 100 − 3q , where p is the price of one bottle and q the quantity of bottles demanded for that price. Kim’s cost of producing q bottles is given by C = 4q . Assume that Kim behaves as a simple monopolist. Answer each of the following questions.

A. What is the marginal cost that Kim faces?

B. What is the marginal Revenue curve?

c.Compute kims profit as a simple monopolist

A

The marginal cost is the derative of the cost with respect to q

so mc = 4 ( it is fixed)

The marginal revenue is the derative of the demand or twice as steep so (100 - 3q)q = 100q - 3q^2 = 100 - 6q

100 - 6q =4 ( solve for q = 96/6 = 16

Plug into original equation 100 - 3(16) = 52

Profit = ( P - MC) X Q = 768 or TR-TC

100 - 3q x q = (100 - 3q^2) - 4q sub q in to get 768

71
Q

Consider the following description of the market for Taedonggang beer in North Korea. Kim, the monopolist beer producer, faces a demand curve given by the equation p = 100 − 3q , where p is the price of one bottle and q the quantity of bottles demanded for that price. Kim’s cost of producing q bottles is given by C = 4q . Assume that Kim behaves as a simple monopolist.

D. Compute Kim’s profit as a first degree discriminating monopolist.

A

D = MC

so 100 - 3q = 4

solve for q

-3q = -96

q = 32

So now find area of triangle 96x32/2 = £1536 as you can see by discriminating, your profit is twice as big

72
Q

Assume now that Kim can charge a different price for party members, for non party members, and for himself. The demand by party members is given by p = 99 − 4.5q and that of non party-members is p = 99 − 9q . Kim also has a demand which is always one-third of a bottle at any price below 100.

E. Show that the total demand (party members plus non party members plus Kim) is equal to p = 100 − 3q , as above.

A

To get total demand we need to sum up the total demands Now we rearrange to solve for q so

Kim = q = 1/3

P = 99-4.5q

P = 99-9q

(99-P)/4.5 + (99-P)/ 9 +1/3

The common dominator is 9 so

198-2p/9 + 99-p/9 + 3/9 = 300-3p/9 = q

Now rearrange to solve for P

9q = 300-3p

swap p and q

3p = 300-9q

p = 100 - 3q

For prices between 99 and 100 demand is 𝑞 = .1/3

73
Q

Assume now that Kim can charge a different price for party members, for non party members, and for himself. The demand by party members is given by p = 99 − 4.5q and that of non party-members is p = 99 − 9q . Kim also has a demand which is always one-third of a bottle at any price below 100.

F. Compute the price for members, the price for non party-members, the price for himself and the new total profit of Kim. Is he better off than he was in question C. above?

A

So there are 3 demand curves

1) P = 99 - 4.5q

Mr is twice as deep so MR = 99- 9q

MR = MC

so 99-9q = 4

q = 95/9

Sub into orignial to get price P so

P = 99 - 4.5 (95/9) = 51.5 price for party members

2) P = 99-9q

MR = 99 - 18q

MR=MC

99-18q = 4

q = 95/18

Put this into original equation

P = 99-9(95/18) = 51.5 for non party members.

3) Finally, given that he himself would buy a third of a bottle for any price below a hundred a bottle, and none for a price of more than 100 for one bottle, he will charge the highest price of 100 and end up paying 100×1/3 for a third of a bottle.

This will add a profit of 100 x 1/3 - 1/3 X 4 = 32 ( a third of revenue - a third of cost.

2) Total profit = (p-mc) x q
(51. 5-4)x 95/9 + (51.5-4) x 95/18 = 752.083

£752+32 = 784>768

This is larger than what he got before!