week 3

Question 1

what is involved in the three orders model of information processing

Answer 1

this model is about high or low involvement

Question 2

explain the elaboration of likelihood model of persuasion

Answer 2

shows the process of a customer when viewing and ad. has central and peripheral routes

Question 3

what is involved in a competitor analysis

Answer 3

going through strengths, weaknesses, key messages of the business, positioning

Question 4

what is the unique value proposition (UVP)

Answer 4

• the UVP is a clear statement that describes the benefit of your offer, how you solve your customers needs and what distinguishes you from your competition