week 10 Flashcards
1
Q
list the evaluation types
A
- conversion
- coverage
- reach
- comparison
- research
- feedback
- competitor response
2
Q
define conversion
A
number of people to purchase a product or achieve the advertisers end-goal
3
Q
define coverage
A
number of people, or cars, which were potentially exposed to the advertising.
4
Q
define reach
A
measurement of audience accumulation
5
Q
define comparison
A
how the advertising performed in comparison to another
6
Q
define research
A
in this instance looking at focus groups
- focus groups and depth interviews can help with ad creation and testing.
7
Q
define feedback
A
feedback from front line staff who are interacting with customers. or from social media
8
Q
competitor response?
A
the greatest form of advertising flattery
when a competitor copies your work mostly seen on billboards. clapback to what you are advertising
