Week 3

Question 1

International Strategies

Answer 1

Exporting
Licensing / Franchising
Digital Globalization
Strategic Alliances
Direct Investment
Joint Ventures / Merges & Aquisitions

Question 2

Exporting - Definition

Answer 2

To sell products from one country to another.

Question 3

Licensing - Definition

Answer 3

To sell or rent your intellectual property to someone else.

Question 4

Franchising - Definition

Answer 4

Divided in Franchisor (original owner) and Franchisee (renter)

Question 5

Franchisor

Answer 5

Provides the name, service, systems, etc. Get’s revenue via payments.

Question 6

Franchisee

Answer 6

Manages the business and pays a fee; often royalties and an initial fee (around 10-15%)

Question 7

SMART Objectives

Answer 7

S - Specific
M - Measurable
A - Achievable
R - Relevant
T - Time Bound

Question 8

HoReCa - Definition

Answer 8

Hotels
Restaurants
Cafes

Question 9

Globalization Meaning

Answer 9

The process in which a market or a company becomes globalized around the world.

Question 10

Regionalization (Deglobalization)

Answer 10

The opposite process of globalization where companies focus on regional markets.

Question 11

Regionalization Examples

Answer 11

• ASEAN (Easter Asian Countries)
• USMCA (North American Countries)
• EUROPEAN UNION (Eastern, North and Central Europe)

Question 12

Reshoring - Definition

Answer 12

Moving a company or production plant from a far away country to the original one.

Question 13

Nearshoring - Definition

Answer 13

Moving a company or production plant from a far away country to one closer to the original one.