Week 2

Question 1

International Marketing

Answer 1

Refers to these things made for a foreign market:
- Action Plans
- Strategies
- Tactics

Question 2

Global Marketing

Answer 2

Refers to tactics created for a universal population, mainly used via digital advertising.

Question 3

Services and Products

Answer 3

Global: Universal product offering to all the world
International: Custom tailored product for a specific country

Question 4

Marketing Employees

Answer 4

Global: Personnel deployed at headquarters office
International: Personnel in the foreign countries

Question 5

Advertising Initiatives

Answer 5

Global: Must have global and universal reach
International: Specific to one countey

Question 6

Social Media

Answer 6

Global: One page in each social media
International: Multiple pages in different languages

Question 7

Research and Development

Answer 7

Global: Shallow and superficial research
International: Specific to the country

Question 8

Global Marketing Definition

Answer 8

Process of planning (etc) a product or a service in a global market.

Question 9

Global Marketing Mix

Answer 9

• Promotion
• Product
• Price
• Place

Question 10

PESTEL Meaning

Answer 10

Politic
Economy
Social
Technology
Environment
Legal

Question 11

Brand Ambassador

Answer 11

Person (often famous) that represents a brand and its ideology.