Week 3 Flashcards
Elements of culture
Language
religion
values and attitudes
education
social organization
technology and material culture
law and politics
aesthetics
parts of material culture
technology
economics
parts of social institutions
family
education
political structures
the media
part of human and the universe
belief systems
parts of aesthetics
graphic and plastic arts
folklore
music, drama and dance
Types of cultural knowledge
Factual knowledge
interpretive knowledge
Straightforward fact about culture
Factual knowledge
The ability to understand and to appreciate fully the nuances of different cultural traits and patterns
Interpretive knowledge
It is a responsible effort to learn from others culture always in the quest for better solutions to a society’s particular problem
Cultural borrowing
It involves marketing products similar to one’s already in the market in a manner as congruent as possible with existing cultural norms thereby minimizing resistance
Cultural congruence
Being attuned to the nuances of culture so that a new culture can be viewed objectively evaluated and appreciated
Cultural sensitivity
Are the core principles and ideals upon which an entire community exist
Cultural values
Four dimensions in cultural values
Individualism index
power distance index
uncertainty avoidance index
masculinity or feminity index
It refers to the preference of behavior that promotes one self-interest
Individualism index
It focuses on self orientation
Individualism index
It measures the tolerance of social inequality that is power inequality between superiors and subordinates within a social system
Power distance index
It focuses on authority orientation
Power distance index
It measures the tolerance of uncertainty and ambiguity among members of a society
Uncertainty avoidance index
It focuses on risk orientation
Uncertainty avoidance index
It focuses on assertiveness and achievement
Masculinity or femininity index
Determinants of today’s demand for various categories of products
Current population
rural or urban population shifts
rates of growth
age level
population control
Prerequisite to population control
Adequate income
higher literacy levels
education for women
universal access to healthcare
family planning
improve nutrition
It is the most important deterrent to population control
Cultural attitudes
The trend of increasing population in the developing world will have a profound effect on the state of world business and world economic conditions such as
Substantial shift from rural to urban areas
declining birth rates in the industrialized world
global population ageing
