Week 1 Flashcards
1
Q
It is the performance of business activities designed to plant price promote and direct the flow of a company’s goods and services to consumers or users and more than one nation for a profit
A
International Marketing
2
Q
Three ways on how to enter into foreign market
A
Exporting
Joint Venture
Foreign Direct Investment
3
Q
Two types of exporting
A
Direct
Indirect
4
Q
4 types of Joint Venture
A
Licensing
Management Contracting
Joint Ownership
Contract Manufacturing
5
Q
Reasons why going into International Market
A
Expand market opportunities
profit potential
increase growth rate
stability through diversification
6
Q
Different environments to consider before entering into international market
A
Socio-cultural environment
political and legal environment
economic environment
