Week 3

Question 1

What are we researching when looking at Search Engine networks?

Answer 1

Question 2

What is the Search Engine in homogeneous markets model? (by: Baye & Morgan)

Answer 2

Question 3

What is the timing in the Search Engine in homogeneous markets model?

Answer 3

Question 4

What is the strategy of a player in the Search Engine game? (I.e., what is the notation?)

Answer 4

Question 5

Describe a graphical representation of the Search Engine game (between two retailers)?

Answer 5

Question 6

What are the two pricing options that a company can choose in the Search Engine game?

Answer 6

Question 7

What is the price charged by a company that does not advertise on the platform? (in the Search Engine game)

Answer 7

Question 8

What is the price charged by a company that advertices on the platform (in the Search Engine game)?

Answer 8

Question 9

What needs to be solved to find μ*?

Answer 9

Question 10

What are two equilibriums that exist (or do not) when solving for μ* in the Search Engine game?

Answer 10

Question 11

What are there are two types of continuation game equilibria in the Search Engine game?

Answer 11

Question 12

What are the profits of the search engine?

Answer 12

Question 13

When does the search engine maximize profits?

Answer 13

Question 14

What happens when price discrimination is introduced in the Search Engine game?

Answer 14