Week 3 Flashcards
What is ELASTICITY?
A measure of how much one economic variable responds to changes in another economic variable
What does the law of demand state?
When price increases, demand decreases.
When price decreases, demand increases.
What is the PRICE ELASTICITY OF DEMAND?
Responsiveness of the quantity demanded to a change in price.
Measured by dividing % change in quantity demanded by % change in price.
Can PED be determined by the slope of the demand curve?
Yes - the slope shows how much quantity demanded changes as price changes.
Why is slope not best measurement to PED?
It is sensitive to units chosen for quantity and price (e.g. gram vs kg). Hence, % change is used.
What is formular for PED?
% change in QD divided by % change in price
Is PED always negative?
Yes, but only the absolute number is considered.
What is ELASTIC DEMAND?
When % change in QD > % change in $
PED > 1
What is INELASTIC DEMAND?
When % change in QD < % change in $
PED > 1
What happens if QD is sensitive to changes in price?
% change in QD > % change in $
PED > 1
ELASTIC
What happens if QD is NOT sensitive to changes in price?
% change in QD < % change in $
PED < 1
INELASTIC
What happens if changes in QD = changes in $?
PED = 1
UNIT ELASTIC
What is UNIT ELASTIC?
When % change in QD = % change in price
PED = 1
What is the MID-POINT FORMULA?
Used to calculate PED
Ensures only have one value for PED btw two points on demand curve
It uses:
- average of inital and final quantity
- average of inital and final price
What is the MID-POINT FORMULA?
PED = (Q2-Q1)/((Q1+Q2)/2) / (P2-P1)/((P1+P2)/2)
What does a flatter demand curve indicate?
A product is more elastic
What does a steeper demand curve indicate?
A product is more inelastic
What is perfectly inelastic demand?
When a change in $ results in no change in QD
QD is not responsive to $ change
Demand curve is VERTICAL
PED=0
What is perfectly elastic demand?
When a change in $ results in an infinite change in QD
QD is indefinitely responsive to $ change
Demand curve is HORIZANTAL
PED=INFINITY
Elastic or inelastic, PED < 1?
Elastic
Elastic or inelastic, PED > 1?
Inelastic
If PED = 1, what is elascity?
Unit elasticity
If PED = 0, what is elascity?
Perfectly inelastic
If PED = infinity, what is elascity?
Perfectly elastic
What are the key determinants of PED?
- availability of substitutes
- time
- luxury vs necessity
- type of market
- share of consumers’ budget
Why is availability of substitutes an determinant of PED?
Because how consumers react to $ changes depends on alternatives
e.g. petrol $ - consumers have few alternatives
Elasticity if a product has more close substitutes?
More elastic
Elasticity if a product has few close substitutes?
Less elastic
Why is passage of time an determinant of PED?
Because it takes time for consumers to adjust their buying habits when $ change
Elasticity if more times passes?
More elastic
Elasticity if less times passes?
Less elastic
Elasticity if a product is a luxury?
More elastic
Elasticity if a product is a necessity?
Less elastic
Elasticity if a narrowly defined market?
More elastic
Because consumers have more alternatives
Elasticity if a broadly defined market?
Less elastic
Because consumers have fewer alternatives
Why is share of consumer budget/spend?
Because low-segment priced products take less share of consumers’ budget/income
Increase in $ therefore negligible impact on a consumer budget