Week 2 Flashcards
What is CONSUMER SOVIERNITY?
Where in a market system, consumers ultimately determine which goods/services will be produced.
What is a DEMAND SCHEDULE?
A table that shows the relationship between PRICE and QUANTITY
What is a DEMAND CURVE?
A graph / curve that shows the relationship between PRICE and QUANTITY
What direction does DEMAND CURVE have? Why?
Downwards slope, from top left to bottom right.
Because consumers will buy more when price low
What is QUANTITY DEMANDED?
The amount of a good/service that a consumer is willing and able to purchase at a given price.
What is MARKET DEMAND?
The demand by all consumers for a given good/service.
Illustrated by the Demand Curve
What is LAW OF DEMAND?
Holding everything else constant, when PRICE FALLS the QUANTITY DEMANDED INCREASES and vice versa.
What is the only focus when constructing a DEMAND CURVE?
The effect that PRICE CHANGES have on QUANTITY that a consumer is willing and able to purchase - all other variables held constant
What does CETERIS PARIBUS mean?
All being equal - it is the req’ment that when analysing the relationship between two variables other variables must be held constant
What is the SUBSITUTION EFFECT?
The change in the quantity demanded of a product that results from a change in price that makes the produce more/les expensive relative to substitute product.
Change in price of substitute product causes consumers to purchase more/less of a product.
What is the INCOME EFFECT?
The change in the quantity demanded of a product that results from the effect of a change in price on consumer purchasing power?
What is PURCHASING POWER?
The quantity demanded of products that can be bought with a fixed amount of income.
What happens to PURCHASING POWER when price of good falls?
Purchasing power increases - consumers willing / able to purchases a larger quantity.
What happens if other variable (NOT price) changes?
Consumers change the quantity they demand at every price.
Demand curve shifts left/right
If demand increases due to a variable other than price, does the demand curve shift left or right?
INCREASE = RIGHT
If demand deceases due to a variable other than price, does the demand curve shift left or right?
DECREASE = LEFT
What variables (other than price) affect market demand?
Income Price of related goods Tastes Population/Demographics Expected Future Prices
Why does INCOME affect market demand?
Cos it affects consumers’ willingness and ability to buy a good
What is a NORMAL GOOD?
Most goods!
… demand increases following an increase in income
… demand decreases following a decrease in income
but demand for some goods fall when income rises
What is an INFERIOR GOOD?
… demand increases following a decrease in income
… demand decreases following an increase in income
Why does the PRICE OF RELATED GOODS affect market demand?
Cos the price of other goods can also affect consumers’ demand for a product.
What are SUBSTITUTES?
Goods/services that can be used for the same/similar purpose
What happens to the demand curve when the price of a substitute decreases?
Demand for (first) good shift left.
What happens to the demand curve when the price of a substitute increases?
Demand for (first) good shift right.
What are COMPLEMENTS?
Products that are used together - when 2 products are complements, the more you use of one the more you use of the other.
What happens to the demand curve when the price of a complement decreases?
Demand for (first) good shift right.
What happens to the demand curve when the price of a complement increases?
Demand for (first) good shift left.
Why does TASTE affect market demand?
Consumers are influenced by tastes; ad campaigns can affect consumers’ taste.
What is TASTE?
A broad category refers to many subjective elements that can enter a consumers’ decision to buy.
Change tastes occur for a variety of reasons:
- trends/fashions
- seasonal change
What happens when consumer taste for a product increases?
Demand curve shifts right.
Why does POPULATION/DEMOGRAPHICS affect market demand?
Because as the population increases/decreases, the demand for most products will increase/decrease.
What are DEMOGRAPHICS?
The characteristics of a population eg. age, race, gender
Why does EXPECTED FUTURE PRICES affect market demand?
Cos consumers choose WHICH products to buy WHEN - and this is influenced by perception whether prices will increase/decrease in future
What is CHANGE IN DEMAND?
Refers to a shift OF the demand curve.
Occurs if there is a change in one of the variables (but not price) that affects the willingness of consumers to buy the product.
What is CHANGE IN QUANTITY DEMAND?
Refers to a movement ALONG the demand curve.
Occurs if there is a change in price
What happens to the demand for a NORMAL GOOD if income increases?
Demand Curve moves RIGHT
Consumers spend MORE of their INCOME on the good
What happens to the demand for an INFERIOR GOOD if income increases
Demand Curve moves LEFT
Consumers spend LESS of their INCOME on the good
What happens to the demand if PRICE of a SUBSTITUTE GOOD increases?
Demand Curve moves RIGHT
Consumers buy LESS of SUBSTITUTE GOOD, and MORE of FIRST PRODUCT
What happens to the demand if PRICE of COMPLEMENTARY GOOD increases?
Demand Curve moves LEFT
Consumers buy LESS of COMPLEMENTARY GOOD and LESS of FIRST PRODUCT
What happens to the demand if TASTES for goods increases?
Demand Curve moves RIGHT
Consumers willing to buy MORE at every price
What happens to the demand if the POPULATION increases?
Demand Curve moves RIGHT
ADDITIONAL CONSUMERS mean MORE DEMAND at every price
What happens to the demand if the FUTURE PRICE expected to increases?
Demand Curve moves RIGHT
Consumers buy MORE NOW to avoid later higher prices
What is QUANTITY SUPPLIED?
The amount of good/service that a firm is willing and able to supply at a given price
What is the LAW OF SUPPLY?
Holding everything constant, when price of good increases, the quantity supplied increases (cos good more profitable)
What is SUPPLY SCHEDULE?
A table that shows the relationship between PRICE and QUANTITY
What is SUPPLY CURVE?
A graph/curve that shows the relationship between PRICE and QUANTITY
What is MARKET SUPPLY?
The supply by all firms of a given good/service
What direction does SUPPLY CURVE have? Why?
Upwards slope, from bottom left to top right.
Because firms will sell less when price low
If at every price firms increase quantity they wish to sell, what direction does supply curve move?
RIGHT
If at every price firms decrease quantity they wish to sell, what direction does supply curve move?
LEFT
What variables affect market supply?
Price of inputs Technological changes Prices of substitutes Number of firms in market Expected future prices
How does the PRICE OF INPUTS affect the supply curve?
Cos an input is anything used in production of good/service.
If price of component increases
- cost of producing good increases
- good becomes less profitable
- supply of good will decline
- market supply curve will shift left.
What is TECHNOLOGICAL CHANGE?
A change in the ability of the firm to produce output with a given quantity of inputs
… incurs when a firm is able to produce MORE output using the same amount of inputs, causing increase in PRODUCTIVITY
What is PRODUCTIVITY?
The output produced per unit of input