Week 20 - Consumer Culture Flashcards

1
Q

How do we define culture?

A
  • Values, ethics and material objects produced by its people
  • An Accumulation of shared meanings and traditions
  • Members share a system of beliefs and practises including values
  • The lens through which people view products
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2
Q

What is enculturation?

A

The process of learning the values of ones culture

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3
Q

What are beliefs?

A

Thoughts an individual holds

about some object, idea or person

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4
Q

What are Values?

A

The deep-rooted and enduring beliefs or ideals about what is good and desirable and what is not

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5
Q

What is knowledge?

A

The familiarity with people or
things, which can include understandings,
facts, information, and descriptions gained
through experience and education.

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6
Q

What are customs?

A

The norms of behaviour that have been passed from generation to generation

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7
Q

What are the three functional areas of a cultural system?

A
  • Ecology
  • Social structure
  • Ideology
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8
Q

What is Ecology?

A

The way the system is adapted to its habitat by the technology used to obtain and distribute resources

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9
Q

What is Social structure?

A

The way orderly social life is maintained including domestic and political groups

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10
Q

What is Ideology?

A

The mental characteristics of the people and the way they relate to their environment and social groups

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11
Q

What are Enacted norms?

A

Norms that are explicitly decided upon

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12
Q

What are Crescive norms?

A

(Unwritten rules) Are embedded in a culture and are only discovered through interaction with other members of that culture

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13
Q

What are three Crescive norms?

A
  • Customs
  • Mores
  • Conventions
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14
Q

What are customs?

A

Norms handed down from the past that control behaviours

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15
Q

What are Mores?

A

Customs with strong moral overtones

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16
Q

What are conventions?

A

Norms regarding the conduct of everyday life. These deal with the subtleties of consumer behaviour

17
Q

Describe Magic in relation to culture

A
  • Seen as a so-called ‘primitive’ belief system which some may consider irrational or superstitious
  • They structure major consumer events
18
Q

Why is magic popular?

A

when members of society feel overwhelmed or powerless it simplifies our lives by giving us easy answers

19
Q

What are myths?

A

Stories containing symbolic elements that express the shared emotions and ideals of culture

20
Q

What is binary opposition?

A

Where values are defines in terms of what they are and what they are not

21
Q

What is a Monomyth?

A

A myth common to many cultures

22
Q

What are archetypes?

A

Models of people, behaviours, to personalities central to myths

23
Q

What are the four interrelated functions in a culture that myths serve?

A
  • Metaphysical
  • Cosmological
  • Sociological
  • Psychological
24
Q

Describe Metaphysical interrelated function

A

They help to explain the origins of existence

25
Q

Describe Cosmological interrelated function?

A

They emphasise that all components of the universe are part of a single picture

26
Q

Describe Sociological interrelated function?

A

They maintain social order by authorising a social code to be followed by members of a culture

27
Q

Describe Psychological interrelated function?

A

They provide models for personal conduct

28
Q

What is a ritual?

A

A set of multiple symbolic behaviours which occur in a fixed sequence and tend to be repeated periodically

29
Q

What are the 7 types of rituals?

A
  • Grooming
  • Possession
  • Gift-giving
  • Self-gifts
  • Holiday Rituals
  • Rites of passage
  • Divestment
30
Q

What is a rite of passage?

A

A special kind of ritual which involves a transition from one role to another