Week 2 lectures- why communicate nutrition with the public? Flashcards
Utilitarian argument?
Economic argument?
The public need to know about it and see what makes up a good diet and healthy choices.
There is an opportunity to make money and livelihoods from nutrition science eg. dieticians etc. so people want to study these areas.
Cultural argument?
Democratic argument?
Cultural argument suggests it is an extremely interesting area and will fill some people with enthusiasm.
Influences who people vote for and what policies people are promising eg. what components make up free school meals and what policies ensure everyone can get a healthy balanced diet.
Why communicate nutrition science?
Do good- change the world Promote yourself as an expert Promote your university Improve your science Make links with potential stakeholders. Learn by trying to communicate simply Fun experience
Science communication definition
Use of appropriate: skills, media, activities and dialogue to produce one or more personal responses to science (the vowel analogy)
Awareness definition
Includes familiarity with new parts of science
Enjoyment or other affective responses definition
Appreciating science as entertainment or an art
Interest definition
As evidenced by its voluntary involvement with science or communication
Opinions definition
The forming, reforming and conforming of science related attitudes
Understanding of science definition
It’s content, processes and social factors.
Science communication needs…
The involvement of science practitioners, mediators and other members of the general public- either peer to peer or between groups. It’s essential we make science available to the general public and that we make it understandable.
Gradient model of scientific communication
Suggests science and the public are separate entities. Scientists need good communication skills and the public need scientific literacy. Scientific communicators are needed between the two to help bridge the grap.
Deficits model of scientific communication
Scientists collect data and transfer the knowledge to society. Problems with this model is their is different perspectives, priorities, emotions and beliefs.
Dialogue model of scientific communication-
Often is viewed as the best model of scientific communication and suggests experts should talk to governments, society, trade. and industry
Rhetoric of science suggests 3 ways to capture someone’s attention and create a persuasive argument. These include: ….
Logos, ethos and pathos
Logos, ethos and pathos definition
Logos- reason/ facts and it is not enough on it’s own
Ethos- Does the science have credibility, and does the scientific communicator have credibility.
Pathos- the emotions. Do you use stories etc. to make it vivid and memorable.
Ideally you want the combo of all 3 factors.
