Week 2 - Economic Applications of Derivatives Flashcards
Given a demand equation in terms of Q (Q=…), describe to determine at what value of p profit is maximized.
- Solve equation so it is in terms of q, not p
- Multiple by q to get the total revenue (TR)
- Find the derivative of TR to get MR
- Set equal to MC (marginal cost)
- Plug in q into the price function to solve for price (this is the price for profit to be maximized)
What is the elasticity of demand?
How strongly do changes in price cause quantity demanded to change
E(p) = - % change in quantity demanded / % change in price = - p*f’(p)/f(p)
Describe an independent variable vs a dependent variable
Independent: often y; this is the variable that is determined by the equation when the dependent variable changes (ex: What is price at different quantities). Note that the demand function is often written in terms of quantity (so p=…) and therefore the inverse demand function must be solved for.
Dependent: input
If elasticity of demand (E(p)) = 1/3, what does that mean?
Demand is inelastic
For every 1% increas in price, demand decreases by 1/3%
What does an elastic demand tell us?
% change in demand is greater than the % change in price (ratio is > 1)
With a total revenue function, visually, at what parts of the graph is demand elastic or inelastic
Elastic where TR is increasing, inelastic where revenue is decreasing