Week 2 Flashcards

1
Q

It is a particular form of visual practice; is both an active and A creative process

A

Reading

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2
Q

We draw on our general and specific knowledge, tastes, habits, and personal context.

A

Reading the Visual

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3
Q

It is the concentration on the interface between images and viewer rather than on artists and works

A

Visual Culture

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4
Q

It is the production of social media, especially digital media

A

Spectatorship

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5
Q

It is the considered beautiful or appealing

A

Visual Matter

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6
Q

It is an analytic approach and a research methodology that examines the use what we called sign in society

A

Semiotics

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7
Q

It is a basic unit of communication. It is just something that has some meaning for someone means something and not one thing

A

Sign

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8
Q

The name of group of signs, a collection of signs organized in a particular way to make meaning.

A

Text

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9
Q

This means the environment in which a text occurs and communication takes place

A

Context

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10
Q

What are the six essential term

A

Reading
Reading the visual
Visual Culture
Spectatorship
Visual Matter
Semiotics

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