week 2 Flashcards
measuring variables, sampling, validity and reliability
what are generalisable results
results that are deemed to reflect the true state of affairs in the population of interest
how do you claim generalisability?
your sample needs to be as representative of the population as you can make it
types of sampling procedures
non-probability sampling
probability sampling
types of non-probability sampling
convenience
snowball
purposive
types of probability sampling
simple random sample
systematic random sample
stratified random sampling
multi-stage cluster sampling
how do you ensure your sample is representative of the population
a sample will be representative if all members of the population have an equal chance of being selected in the sample
what does probability sampling allow
the researchers to calculate the relationship between the sample and the population
what is a simple random sample
each member has an equal and independent chance of being selected
how do you do simple random sample
define the population
list all members
assign numbers
eg.
- use a table of random numbers to select
- use a lottery method
- use a computer program to randomly select
what is systematic random sampling
selects a random starting point from the population, then a sample is taken from regular fixed intervals of the population depending on its size
eg. to select a sample of 1000 people from a list of 10,000, randomly select the first person and then select every 10th person from the list
what is stratified sampling
researchers divide subjects into subgroups called strata based on characteristics that they share
eg. age, ethnicity, location
why do we use stratified sampling
can reduce sampling error by ensuring ratios reflect subpopulations
to ensure that small subpopulations are included in the sample
what is multi-stage cluster sampling
you draw a sample from a population using smaller and smaller groups at each stage
what is non-probability sampling
not every member of the population has an equal chance of being part of the sample
difference between stratified sampling and multi-stage cluster sampling
it is not the same as stratified sampling as each cluster doesnt need to be sampled
why would we use non-probability sampling
because not every member of the population has an equal chance of being part of samples
eg. homeless people
what is convenience sampling
choosing people who are easy for the researcher to reach and get in touch with
eg. students enrolled in a particular course
pros and cons to convenience sampling
pros
- easy
- cheap
cons
- no control over representativeness
- bias
what is snowball sampling
Involves collecting
data with members of
the population that
can be located and
then asks those
members to provide
information/contacts
for other members of
the population
why is it used
to study hard to reach populations
eg. homeless youth
QUT students who use the library at night
what is quota sampling
a non-probability sampling method in which researchers create a convenience sample involving individuals that represent a population. Researchers choose these individuals according to specific traits or qualities.
what is purposive/judgment sampling
Selecting a sample based on knowledge of the population, its elements, and the purpose of the study
why do we use purposive/judgement sampling
it is often used to:
- select cases that might be especially informative
- select cases in a difficult to reach population
select cases for in-depth investigation
for quantitative research which type of sampling should be used
probability sampling