WEEK 2

Question 1

This includes advertisements in newspapers, magazines,
brochures, and other printed materials.

Answer 1

print advertising

Question 2

Traditional media channels such as radio and
television have been used for decades to reach a wide audience.

Answer 2

broadcast advertising

Question 3

Sending physical promotional materials, such as flyers or catalogs,
directly to potential customers.

Answer 3

direct mail

Question 4

Contacting potential customers via phone calls to promote
products or services.

Answer 4

telemarkerting

Question 5

assumes that customers prefer products that
are inexpensive, affordable, and widely available.

Answer 5

the production concept

Question 6

assumes that customers will always prefer and patronize products of high quality.

Answer 6

the product concept

Question 7

emphasizes aggressive selling and
promotional efforts.

Answer 7

the selling concept

Question 8

also known as modern
or digital marketing, has emerged with the advent
of technology and the internet.

Answer 8

contemporary marketing

Question 9

is more interactive and customer-centric, aiming to build relationships with customers rather than just broadcasting messages.

Answer 9

contemporary marketing

Question 10

considers the needs of both the customer and the product offered.

Answer 10

the marketing concept

Question 11

goes further to include considerations that protect the
customers’ well-being and interests, as well as
the interests of the environment and society.

Answer 11

the societal marketing concept

Question 12

believes that all marketing activities are for the purpose of establishing, maintaining, and strengthening meaningful long-term relationships with customers.

Answer 12

the relationship marketing concept