WEEK 1

Question 1

refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging.

Answer 1

marketing

Question 2

Inspired by an Excedrin product campaign that took place online, the very idea of having a presence on the internet for business reasons is a type of marketing in and of itself.”

Answer 2

internet marketing

Question 3

Abbreviated “SEO,” this is the process of optimizing content on a website so that it appears in search engine results. It’s used by marketers to attract people who perform searches that imply they’re interested in learning about a particular industry.”

Answer 3

search engine optimization

Question 4

Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.”

Answer 4

blog marketing

Question 5

As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.”

Answer 5

print marketing

Question 6

This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience. (It’s a concept called “pay-per-click”

Answer 6

search engine marketing

Question 7

While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.”

Answer 7

video marketing

Question 8

Increase sales and overall revenue.

Answer 8

revenue growth

Question 9

Capture a larger portion of the market.

Answer 9

market share expansion

Question 10

Attract new customers to the business.

Answer 10

customer acquisition

Question 11

increase recognition and awareness of the brand.

Answer 11

brand awareness

Question 12

Ensure customers are pleased with products and

Answer 12

customer satisfaction

Question 13

Optimize marketing costs while maximizing results.

Answer 13

cost efficiency

Question 14

Establish the brand as a leader in innovation and creativity.

Answer 14

innovation leadership

Question 15

is an umbrella term that covers the wide array of
advertising channels we see daily.

Answer 15

traditional marketing

Question 16

refers to marketing strategies that are consumer focused.

Answer 16

contemporary marketing

Question 17

difference bet. traditional and contemporary marketing

Answer 17

The difference between traditional and contemporary marketing are, traditional approaches focus on production, product, selling methods, and the market, while contemporary approaches focus on relationships, social awareness, and content.