Week 12 Flashcards
What do you understand by “Intellectual property rights”.?
Its gives a person or company the right to their creation, by not allowing any competitor the right to copy from them. IP rights can be for any kind of intellectual creations, like software, media art, audio‐visual products, any tangible product from a company (for example, a vaccine to cure disease) etc. This will foster and reward creativity in a social level.
Briefly describe copyright, patent, service and trade marks and their implications to
intellectual property rights.
Copyright – is a right granted by the government to the creator of an intellectual work, the creator can sell, print or publish their products only, no one else is allow to do so. However, only a particular form of expression of an idea that creates a work can be copyrighted, but not the idea. For example, you can create a web site, because
the particular way you arrange things to design a web site will be quite different from others, here comes the creativity part.
Patent‐ a patent gives an exclusive right to an individual or organization on an invention, giving the patent holder the right to make, sell and used an invention. It is more time consuming and expensive than copyright, but can copy rights the idea.
Service and trade marks ‐trade and service marks are unique mark, logo or motto used by a company to distinguish its products or services, it becomes an iconic
symbol of the company. Websites that are to display the symbol are to have permission first.
Discuss domain name allocation and IP right issues arising from domain name
allocation.
Discuss domain name allocation and IP right issues arising from domain name allocation.
. What is DMCA and what were its purposes?
DMCA stands for Digital Millennium Copyright Act. This serves 2 purposes; firstly is to protect the copyright of digital media (software, music, videos and others).
Secondly it was designed to implement the treaties signed World Intellectual Property Organization (WIPO).
How rights and their attributes can be classified into different rights models?
There are basically three types of rights. The first one is Render rights which refers to rights to render the content or present it in a format suitable for target medium.
Examples include print, view and play. The second one is Transport rights which refers to the rights to move or copy a content. Examples include copy, move or loan.
Lastly is the Derivative rights which refers to the rights to manipulate the content. Examples include extract, translation, edit and embed.
What is digital rights management (DRM)?
A Digital Rights Management (DRM) reference architecture is a framework to use technology to implement and enforce rights models. It consists of three main components; Content Server, License Server and Client.
Describe a DRM reference architecture and its components. How a DRM architecture can enforce right models.
Content Server‐contains the actual media content, necessary information about the product and services that are to distribute and provide as well as supports all the
functionalities to prepare the content for distribution. The content again consists of content repository, product information and DRM Packager.
License server‐contains information the rights and how this can be exercised by the user or device. A DRM license is necessary for the user to get access to specific content. The DRM packager creates specification of rights and send it to license server. The main components of the license server are: Identities, Encryption keys, Rights and License generator.
The Client: this is the user side of the DRM reference model which includes the device he/she is using. The main components are: DRM controller, Identity and Rendering application.
What is digital watermark? How this can be used as a technology to establish rights.
Conventional watermarking is imprinting a form, image or text on paper as evidence of its authenticity. Digital watermarking is an extension of this concept in the digital world. However, unlike printed watermarks which are
intentionally made visible, digital watermarks are designed to be completely invisible, or inaudible. In digital watermarking additional patterns of bits are inserted into the digital data (audio, video, or still images) that can be
detected or extracted later to make an assertion about the data, namely, (i) to establish ownership and (ii) to detect any modification of the content (content integrity).
