Week 11 (social impacts of consumption & consumerism)

Question 1

What is Consumerism

Answer 1

a moral doctrine, conspicuous, economic, and political ideology that encourages the acquisition of goods and services in ever-increasing amounts (propels the idea we need what we don’t have)

Question 2

What is materialism

Answer 2

a value system that is preoccupied with possessions and the social image they project

Question 3

What is addictive consumption

Answer 3

consumer addiction - a physiological and/or psychological dependancy on product/service

Question 4

What problems arise when people become overly involved in online games or posting on social media

Answer 4

• social media addiction
• cyber bullying
• compulsive consumption
• repetitive shopping as an antidote

Question 5

What are consumed consumers

Answer 5

people who are used/exploited, willingly or not, for commercial gain in the marketplace

Question 6

What is shrinkage

Answer 6

inventory & cash loss from shop lifting or employee theft

Question 7

What is counterfeiting

Answer 7

selling fake versions of real products

Question 8

What is consumer activism

Answer 8

consumers promote the rights, consciousness and interests of consumers

Question 9

How do marketers influencer consumer choices

Answer 9

Choice giving = develop sustainable products giving consumers a choice to behave more sustainably.
Choice influencing = shaping demand and changing consumer perceptions.
Choice editing = controlling or limiting the choices available to consumers.

Question 10

What is political transformation

Answer 10

sustainable products are too expensive for the mass market so policy makers must encourage the purchase, use and post use of sustainable products

Question 11

How can companies drive social transformation effectively

Answer 11

• companies should proactively investigate problems & search for solutions.
• they are now working with public stakeholders when developing solutions for social & ecological problems

Question 12

What is corporate social responsibility

Answer 12

the process that encourages organisations to make positive impact on the stakeholders in their community (consumers, employees & environment)

Question 13

What is cause related marketing

Answer 13

mutually beneficial collaboration between a corporation & a non profit designed to promote the formers sales and the latters cause

Question 14

what is (corporate) social marketing

Answer 14

using marketing to encourage positive activies and discourage negative ones

Question 15

What is brand activism

Answer 15

a value-driven strategy where a brand adopts a non-neutral stance on institutionally contested socio-political issues to create change and marketing success

Question 16

what are the four quadrants of prosocial practices and activist messages

Answer 16

Low, Low = absence of brand activism
High, Low = silent brand activism
Low, High = inauthentic brand activism
High, High = Authentic brand activism

Question 17

What are the ABCs for behavioural & social change

Answer 17

social change is thought to depend upon values & attitudes (the A), which are believed to drive the kinds of behaviour (the B), that individuals choose (the C) to adopt.