Week 11

Question 1

What is digital marketing?

Answer 1

• All of the activities involved in planning and implementing marketing in the electronic environment, including the internet and web on computers, tablets and smartphones, and other information and telecommunications technologies.

Question 2

What are the digital marketing methods?

Answer 2

• Paid media → Paid media refers to any digital advertising that a business pays for.
• Owned media → Owned media refers to any digital channel owned by a business in which content is controlled and governed by the organisation.
• Earned media → Content generated from outside the business.

Question 3

What is social marketing?

Answer 3

• The design, implementation and control of programs calculated to influence the acceptability of social ideas (behaviour change) and involving considerations of product planning, pricing, communication, distribution, and marketing research.

Question 4

What is not-for-profit marketing?

Answer 4

• Marketing activities of organisations or individuals intended to achieve objectives other than conventional business goals such as profits.