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MKC1200

This class was created by Brainscape user Abi Thillainadarajah. Visit their profile to learn more about the creator.

By: Abi Thillainadarajah
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Decks in this class (12)

Week 1
What is marketing,
How did marketing evolve,
What does the marketing process i...
10  cards
Week 2
What is the marketing environment,
What does the internal environmen...,
What is internal marketing
16  cards
Week 3
What is a marketing information s...,
What are the steps of the market ...,
What are the factors to consider ...
6  cards
Week 4
What are the group of factors tha...,
What,
What is involvement
7  cards
Week 5
What is market,
What is target market,
What is a market segment
9  cards
Week 6
What is a product,
What are the componenets of the t...,
How are products classified
20  cards
Week 7
What is price,
What are the objectives of pricing,
What are the bases of pricing
11  cards
Week 8
What is promotion,
What is integrated marketing comm...,
What are the stages of the commun...
12  cards
Week 9
What is place distribution,
What are distribution channels,
Who are marketing intermediaries
8  cards
Week 10
What are services,
What are the qualities that help ...,
What are the unique characteristi...
4  cards
Week 11
What is digital marketing,
What are the digital marketing me...,
What is social marketing
4  cards
Week 12
What does the marketing cycle rep...,
What,
How are marketing objectives meas...
5  cards

More about
MKC1200

  • Class purpose General learning

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