week 11

Question 1

What do celebrity publicists routinely do?

Answer 1

• Develop biographies
• Prepare digital media kits
• Research possible story angles
• Set up media/blogger interviews

Question 2

What is the drip-by-drip technique?

Answer 2

When a public relations specialist is assigned to a film during production and turns out a flow of stories for the press

Question 3

What is product placement?

Answer 3

When movie or television producers trade visible placement of a product in exchange for free use of the item in the film

Question 4

What PR tactics do sports publicists use?

Answer 4

• Prepare media kits
• Write bios on players
• Arrange media interviews
• Book appearances

Question 5

What are the 3 steps of travel public relations?

Answer 5

1. Stimulating the public’s desire to visit a place
2. Arranging for the travelers to reach it
3. Making certain visitors are comfortable, well treated and entertained

Question 6

How do travel publicists appeal to seniors?

Answer 6

• Hotels, motels and airlines frequently offer discounts
• Arranging trips ashore with little walking
• Nostalgic music on cruises

Question 7

Explain the Carnival Cruise Crisis

Answer 7

• An engine room had a fire that left it dead in the water with no air conditioning or working toilets for 5 days
• Urine was all over the floor
• Carnival continually updated its Facebook page with logistics of tug boats pulling the ship to shore
• This damaged the cruise industry as public perception declined 13 per cent