week 10

Question 1

What are the typical responsibilities of an investor relations officer?

Answer 1

• Quarterly reports
• CEO messages
• Site tours
• Outreach
• Media monitoring
• Investor inquiries
• Acquisition communications

Question 2

Explain disclose requirements

Answer 2

• Plain, fair and timely disclose is a legal requirement by the Canadian Securities Exchange Commission
• Shareholders can use for misleading information
• Info is misleading if it is incomplete, incorrect, omits a fact or is out of date

Question 3

What is the Ontario Securities Commission?

Answer 3

• The regulatory body that administers and enforces compliance with the Ontario Securities Act
• Work to protect investors and foster fair and efficient markets

Question 4

What are the 4 Investor Relations roles?

Answer 4

1. Strategy - establish objectives and quantifiable/qualitative goals
2. Financial Reporting - prepare communications materials, chair disclose commitee meeting
3. Acquisitions - anticipate analyst style questions
4. Feedback - develop feedback channels

Question 5

What are 5 key investor relations audiences?

Answer 5

1. Retail Shareholders
2. Regulators
3. Institutional Shareholders
4. Brokerage Analysts
5. Financial Media

Question 6

What are 6 key investor relations channels?

Answer 6

1. Analyst Outreach
2. Investor Presentation
3. Website
4. Media
5. Quarterly Calls
6. Annual Report

Question 7

What are the similarities between investor relations and public relations?

Answer 7

• Issues Management
• Takeovers
• Product recalls
• Rationalizations
• Lawsuits
• CSR

Question 8

What are 6 knowledge areas of investor relations?

Answer 8

• Stock market
• Finance
• Communication
• Marketing
• Mergers & Acquisitions
• IPOs

Question 9

What are the good, bad and ugly aspects of investor relations?

Answer 9

Good - direct access to CEO and board
Bad - IR is repetitive
Ugly - even brilliant programs can go down with the share price

Question 10

Why is a good annual report important?

Answer 10

• A good narrative helps investors understand your company
• The more investors know about your business, the better they can predict performance
• What you write speaks volumes about the quality of your company

Question 11

What are 5 tips for annual report writing?

Answer 11

1. Define your audience
2. Work out your style
3. Create a narrative
4. Empathize
5. Repeat yourself

Question 12

What are the 5 P’s to presentation success?

Answer 12

Proper
Preparation
Prevents
Poor
Performance