week 1, week 2 definations must remember Flashcards
What is the PESTLE analysis
The macro-environment can be analysisd in terms of the PESTLE factors- political,economic,social,technological,ecological and legal
What is Five Force model competition
the tool intend to determine the industry attractiveness future profitability
Bargain power of buyers
Bargain power of suppliers
threat of new entrants
threat of subsititutes
How industry structure drives competition and determines the level of industry profitbality ?
Industry Structure is Dynamic, Changes in regulation can change the intensity of rivalry, or affect barriers to entry.
Why changes in industry life cycle can influence the five competitive forces?
How can we forecast macro-environmental trends?
we can forecast accroding to different levels of uncertainty from single-point,throughs ranges to multiple futures.
What’s the different between pestle and scenarios analysis?
A pestle analysis helps identify key drivers of change, which managers need to address in their strategic choices.
Alternatives scenarios about the future can b3 contructed according to how the key drivers develop
What can the environmental influences be like?
It can be thought of as layers around an orgainzation, with the outer layer making up the macro-environment, the middle layer making up the industry or sector and the inner layer strategic groups and segments.
What is strategy ？
Strategy is the long-term direction and scope of the organisation which achieves competitive advantage in a changing environment through its configuration of resources and competencies with the aim of meeting stakeholder objectives.
What is the 3 Horizons Model & how can you use it?
The 3 horizons model is a growth strategy framework by McKinsey that you can use to think about the future of your company. It can help you manage growth in a coordinated way. People often get it confused with an innovation strategy framework, but that’s incorrect.
How to define the purpose of strategy?
mission,vision,values and objectives.
what’s the difference between vision mission objectives
“a mission statement aims to provide employees and stakeholders with clarity about what the organization is fundamentally there to do.
a vission statement is concerned with the future the organizations seek to create.
statements of corporate values communicate the underlining and enduring core’princles’ that guide an organization’s strategy and define the way that the organization should operate.
objectives are statements of specific outcomes that are to be achieved.”
what’s the strategy statement ?
“1:fundamantal goals(vision,mission,values,objectives)
2:scope of organization’s activity
3”“advantages or capabilities “
what’s the three different levels of strategy and its characteristics?
“1: corporate-level strategy an organization’s overall scope
2：Business-level strategy is concerned with how to compete
3：functional strategies in concerned with how business-level and copoorate levelare actually delivered”
what ‘s the exploring strategy framework?
“it is a way to help to evaluate an organization’s strategy, includes
1: understanding the strategy position of an organization
2: accessing strategic choices for the future
3:managing strategy in action”
How can we do the strategy position?
“evaluate and analysis four factors
1: strategic purpose
2: macro-environment
3: industry and sector
4:resources and capabilities
5: stakeholders and governance
6: history and culture
“
