3，4，5 Flashcards
How can we do the strategy position?
“evaluate and analysis four factors
1: strategic purpose
2: macro-environment
3: industry and sector
4:resources and capabilities
5: stakeholders and governance
6: history and culture
“
The four strategy lenses is what?
design, experience,variety and discourse, will allow us to criitically evaluate strayegic issues from a variety of perspectives.
What is the cost leadership strategy, and which 5 cases can help to achieve this strategy?
“Economic of scale
experience curve
process innovation
Minimization of overheads
reuduce costs associated with all value chain activities to maintain low cost position.
“
What is the Differentiation strategy, and how to achieve?
“unique——achieve premium price.
1: identify core capabilities and core competencies in the value chain
2: Build, invest or upgrade capabilities such as:
brand, superior, innovation culture, advanced production, R&D”
What is the Focus strategy, and how to achieve?
“targets narrow segment.
focussed cost leaders(Iceland)
Focussed differentiators”
What is “stuck in the middle”？what reasons cause this happened？
“1: less investment in product
2: beaten by pure cost leaders and differentiators
3:cost structure is higher so pricing is less attractive
4: results in mediocre returns(平庸的回报）
“
What is Hybrid strategy, and how to be used successfully by a firm?
“provide products at a ““low price”” and at the same time offering products with unique characteristics(packages) and high perceived quality.
1: build core competencies in cost and value drivers.
2: quickly respond to changes in the external environment
3: Avoid the major threat of becoming”” stuck in the middle”””
How to achieve a hybrid strategy ?
“1: reconfiguration value chain
2: adapt product lines to meet specific needs
3: Build a superior relationship management value network
4: continuous improvement and total quality management targeting cost effectiveness and quality customer experience.
5: develop international strategies”
What does hyper-competition in interactive strategy look like?
“1:impossible to plan for long-term sustainable competitive advantage.
2:business should build transient advantages”
what’s Teece’s business models form business strategy?
“its the model which include ““value creation,value configuration and value capture.
“
what is a business model?
A business model describe how a firm creates and delivers value to customers
