Week 1 - The Business Of Media

Question 1

What are the Stages of Production?

Answer 1

Development
Pre-Production
Production
Post-Production
Distribution
Release or Exhibition

Question 2

What is a parent company?

Answer 2

An organisation that controls a group of sub-companies, for example Seven West Media runs Channel 7, as well as newspapers, magazines, radio stations and Yahoo!7

Question 3

What is Integrated Media?

Answer 3

A company that doesn’t just focus its ownership and control on one type of media, such as TV, but across different types of media, e.g. Newspapers, the web, etc

Question 4

What are the two important issues that generally define the business of media?

Answer 4

Cost and Profit (Revenue)

Question 5

What is a media product?

Answer 5

A TV show, radio show, film or any other media project

Question 6

What are the two main ways to make money from a media product?

Answer 6

1. An upfront fee

2. A backend fee

Question 7

What does the word Recoupment mean?

Answer 7

Making money back on a media product - the back-end

Question 8

What is the difference between a Distributor and and Exhibitor?

Answer 8

A Distributor is a person or company who arranges a film to be shown in a cinema. An Exhibitor is the person who shows the film in a cinema

Question 9

What are the two important differences between the sale of film and television shows?

Answer 9

1. There is no Box Office
2. There are no TV sales in the country in which it is produced (the TV network has already paid for it in pre-production)

Question 10

What is a television Format?

Answer 10

The overall concept of a TV program which has been copyrighted by the creator of the concept (or a Producer)

Question 11

What are the four main sources where producers get money to make shows?

Answer 11

1. The TV Network itself (at least 45% of the entire budget)
2. State Government funding bodies (e.g. Screen Qld)
3. Federal Government Funding Bodies (e.g. Screen Australia)
4. The Tax Office

Question 12

What is a way other than TV Networks and Government funding that Producers can get money to make shows?

Answer 12

Corporate sponsorship and product placement

Question 13

What are the four main areas of Media Convergence?

Answer 13

Technological (TV, iPads, etc)
Industrial (companies broadcasting media content on external platforms)
Social (Social Media Apps - Live and later on)
Textual (Content is reused and reshaped for different media platforms)

Question 14

What are the two forms in which production houses exist?

Answer 14

1. Inside a television network

2. As Independent Production companies