Week 1: Slater & Narver (1998) Customer-led and market-oriented, let's not confuse the two Flashcards
1
Q
Christensen and Bower (1996) mention that customer orientation is not wise in what periods?
A
in periods of industry discontinuity
2
Q
Slater and Narver disagree with Christensen and Bowers in what way?
A
Slater and Narver argue customer orientation consists of customer-led and market-oriented variations. They further argue that the advice to become market-oriented appears sound regardless of the market conditions a business faces.
