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Theories of Marketing > Week 1: Homburg, Jozic & Kuehnl (2017) Customer experience management: toward implementing an evolving marketing concept > Flashcards

Week 1: Homburg, Jozic & Kuehnl (2017) Customer experience management: toward implementing an evolving marketing concept Flashcards

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Theories of Marketing (5 decks)

Week 1: Narver & Slater (1990) The effect of a market orientation on business profitability

Week 1: Slater & Narver (1998) Customer-led and market-oriented, let's not confuse the two

Week 1: Achrol & Kotler (2012) Frontiers of the marketing paradigm in the third millennium

Week 1: Homburg, Jozic & Kuehnl (2017) Customer experience management: toward implementing an evolving marketing concept

Introduction to Marketing

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