week 1 intro Flashcards
why do we need stats
make better, well informed decisions
what has aided stats
modern day technology can preform large calculation, summerize lots of data
applications for data analytics
prices, consumer segmentation, merchandising, location, social media
examples of data collected to decide prices
income surveys, willing to pay what price surveys, attractiveness and demand
example of merchandising stats
what quantities to stock, what was popular last year, is it popular this year
what is data
raw information
what is information
processed data
what assists visualised graphs
a story
what is done when graphs are visualized
Learning and actions taken
flow for data mnemonic
DCOVA
what does DCVOA stand for
Define problem Collect data Organise data Visualise data Analyse data and reach conclusions
what does business analytics consist of
statistics, information systems, management science
what is a variable
characters of an individual/item eg height/price
what is a statistic
value that summerises the data of a particular variable eg average height,
are statistics data or information
information