Week 1

Question 1

What is motivation

Answer 1

inner state of activation that provides energy to achieve a goal

Question 2

outcomes of having motivation

Answer 2

high-effort behaviour
high effort information processing
felt involvement

Question 3

what is motivated reasoning

Answer 3

when consumers process info in a biased way so that they can obatin the conclusion they want

Question 4

what determines motivation

Answer 4

1. personal relevance
2. consistent with values
3. risky
4. inconsistent with prior attitudes

Question 5

motivation drivers

Answer 5

1. personal relevance 
2, consistency with self-view
3. values 
4. needs 
5. goals

Question 6

maslows hierarchy of needs

Answer 6

categorise needs into:

1. physiological
2. safety
3. social
4. egotistic
5. self-actualisation

Question 7

four characteristics of needs

Answer 7

1. inernally/eternally activated
2. need satisfaction is continuous
3. exist in a heirarchy
4. can cause conflict

Question 8

types of needs? (3)

Answer 8

1. apprach-avoidance conflict
   (whether to consume something that fills one need but doesnt fulfill another)
2. approach-approach conflict
   (whether to acquire something when its alternative also fulfills a different need)
3. avoidance-avoidance conflict
   (which offering to acquire when neither satisfy needs)

Question 9

what is a need?

Answer 9

An internal state of tension experiences as a difference betwene current and ideal state.

Question 10

True of false? Goals are more specific and concrete than needs

Answer 10

True.

Question 11

two types of goals?

Answer 11

Abstract or concrete.

Question 12

Appraisal theory

Answer 12

says that:
emotions are based on individuals’ assessment of a situation and how it relates to his or her goals

emotions are affected by certainty and moral compatibility

Question 13

Within the appraisal theory of emotion, what are 5 appraisal influence emotions?

Answer 13

1. SITUATIONAL state: events ocnsistent or inconsistent with motives?
2. PROBABILITY;
   are events certiain or uncertain?
3. AGENCY:
   whether the evetn is under the individuals control?
4. MOTIVATIONAL STATE:
   does the individual have an appetitive (natural desire) v aversive (natural dislike) motivation
5. POWER:
   feels strong or weak?

Question 14

What does the apprialsal theory say about emoitons

Answer 14

that emotions can have wide-ranging long and short term consequences for consumer behaviour

the effects that emotions have on consumer behaviour is specific to the emotion that is being experienced (negative = good experience with the product)

Question 15

What is the emotion process inclusive of?

Answer 15

events –> appraisal –> emotional experience –> behavioural responses to experience.

Question 16

True or false? Discust is an emotion in accord with two laws of sympathetic magic?

Answer 16

True.

similarity and contagion.