Week 1 Flashcards
Trademarks. Sources of law (international, European, national). Regulatory instruments. Modern notion of trade mark. Definition of a trademark. Conventional and unconventional trademarks. Certification marks. Collective marks. Unregistered trade marks
What is a trademark?
is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.
What is a service mark?
is a trademark used to identify a service.
What is a word mark?
is a typewritten mark with elements including letter, words, numerals or standard typographic characters.
What types of trademark do you know ?
- word marks,
- figurative marks,
- shape marks,
- position marks,
- pattern marks,
- color marks,
- hologram marks,
- motion marks,
- multimedia marks,
- gesture marks,
- sound marks
- and other marks.
What is a figurative marks?
is a mark that consist only figurative elements, a combination of verbal and
figurative elements, verbal elements in non-standard fonts, verbal elements in color, verbal
elements in more than one line, non-EU alphabet signs that cannot be reproduced on
keyboard as well as combination of the above.
What is a shape mark?
is a mark consisting of, or extending to, a 3D shape, including containers,
packaging, the product itself or its appearance.
What examples of figurative marks do you know?
- Purely graphic element
- Combination of graphic element and text in standard font
- Combination of stylized font and figurative elements
- Verbal element in stylized font
- Verbal elements in different fonts
- Verbal elements only, over more than one line
- Slogan in two different fonts, letters in different sizes, on more than one line.
- Verbal element in non-EU alphabet
What is 3D Shape marks?
A shape mark is a mark consisting of, or extending to, a 3D shape including containers, packaging, the product itself or its appearance.
What is a position mark?
is a trademark consisting of the specific way in which places or affixed of the
product.
What examples of position mark do you know ?
EUTM n. 1777176 - a red dot on the joint of a pair of scissors… other distinguishing designs and/or design features in the pictorial representation are not trademark components.
Esso Express EUTM n. 9055765
The trade mark consists of the words “ESSO” and “EXPRESS” in the colors red and white applied to the exterior verical surfaces of canopies of vehicle services stations as depicted in the illustrative representation attached to the application, the reliefs, legs and underside of the canopy depicted (including those elements shown in broken lines) do not form part of the trade mark and are included only to show the positioning of the trade mark.
What is a pattern mark?
art. 3(3)(e) of implementing regulation we may de1ine
pattern mark as a trademark consisting exclusively set of elements that are repeated
regularly. The following is the case in point.
What is a color mark?
is a trademark that consist exclusively of a single color without contour (color
per se) or a combination of colors without contours.
➡ see Article 3(3)(f) of implementing regulation
color per se could be capable of functioning as a trademark providing that inter alia, it may be represented graphically in a way that is clear, precise, self-
contained, easily accessible, intelligible, durable and objective. (Heidelberg case)
What is protected in color mark?
• the shade of color(s) and
• in the case of more than one color, the systematic arrangement in a predetermined and
uniform way.
In Libertel the Court decided that color per se:
• may have a distinctive character and
• may be capable of distinguishing the goods and serviced of one undertaking from those of
other undertakings.
What is a hologram mark?
is defined as trademark consisting of elements with holographic characteristics (see article 3(3)(j) Implementing Regulation).
What is protected in color mark?
A color mark is a TM that consists exclusively of:
- a single color without contour (color per se) or
- a combination of colors without contours
is protected:
- the shade of colors
- in the case of more than one color, the systematic arrangement of the colors in a predetermined and uniform way.
What is a motion mark?
is defined as a trade mark consisting of, or extending to, a movement or a
change in the position of the elements of the mark.
see article 3(3)(h) of Implementing Regulation
What is a multimedia mark?
is defined as a trademark consisting of, or extending to, the
combination of image and sound (see article 3(3)(i) of Implementing Regulation).
What is a sound mark?
mark is de1ined as a trade mark consisting exclusively of a sound or combination of
sounds (see 3(3)(g) of Implementing Regulation).
Therefore, the trademarks combing the sound with e.g. movement do not qualify as sound
marks and should be applied as multimedia marks.
What other marks do you know or where you can find them?
Taking into account the above mentioned the Implementing Regulation, we can say that other
marks are marks that are not covered by the Article 3(3) of Implementing Regulation. Some
examples of other marks, e.g. tracer marks, smell/olfactory and taste marks and tactile marks
are discussed below.
What is a tracer mark?
Tracer marks are colored lines/threads applied to certain products. They are very popular in
the textile industry. There examples are colored lines on hoses or cables.
What is gesture mark?
A gesture has been mentioned as another kind of non-traditional mark.
More experience still be necessary to clarify: whether these marks are - just another form of motion mark or - figurative mark, or - if it is a different sort of mark
What is smell and taste mark?
there have been no
successful registration since the decision of the European Court of Justice in Ralf Sieckmann v
Deutsches Patent und Markenam. This is because the representation of such marks must be
clear, precise, self-contained, easily accessible, intangible, durable and objective.
What is tactile mark?
is colored lines/threads applied to certain products. They are very popular in the textile industry. Other examples are colored lines on hoses or cables.
True or False?
A trade mark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.
True
True or False?
The above mentioned concept of ‘goods’ refers to products on which the trade mark can be physically affixed, directly or by means of labels or packaging.
True