week 1 Flashcards
mediatization
the process whereby society to an increasing degree is submitted to, or becomes dependent on, the media and their logic
media logic
institutional and technological modus operandi of the media, including how they distribute material and symbolic resources and make use of formal and informal rules
mediation
communication via medium, whereby the medium can affect the message.
insitutional perspective
analyzing media and their interaction with society using sociological concepts of institutions, including rules and allocation of resources (materials and authority over it)
direct mediatization
a social activity is substituted or transformed from a non-mediated form to a mediated form, where the media become a necessary interface
indirect mediatization
a social activity is increasingly influenced in form, content, or organization by mediagenic symbols or mechanisms
virtualization
social insitutions are no longer as bound to specific physical locations and so individuals can participate (in politics, education, etc.) remotely through media
hyperreality
the symbols or signs of media culture form a simulacra, semblances
of reality that bit only seems more real than the physical and social reality, but also replace it
Schulz: 4 processes
extention; substitution; amalgamation; adaptation
mediated quasi-interaction
mass media, newspapers, radio and
television; the communication addresses an unknown, unspecified
group of people who are unable to interact with the sender; monologue
functions of media for institutions
1) constitute an interface in relations with and between other institutions, 2) realm of shared experience, 3) creating public political sphere
cultural reflexivity
In the era of globalization the media not only provide channels of
communication between nations and peoples, but also establish networks
across all manner of geographical areas and actors
centrifugal force
broadened national public sphere contact with outside world
centripetal force
media environment with more “introvert” spaces, like neighbourhood radio, etc.
affordances
action possibilities of use you have with a particular device, media
platform. Are not just about the functionalities of the technological device, but are
related to the context and the individual: the goals you have with the communication
you want to play